Reading Time: 4 minutesOur Director of Client Services, Jill Shabelman, was invited to join Bryan Chaney on The Talent Brand podcast to discuss storytelling for talent brand. This episode is an engaging discussion between two employer brand leaders. But, it’s also a master class in recruitment marketing content

Reading Time: 6 minutesQuick. Think of a piece of corporate content that fires you up, can make you cry without saying a word, and invokes action in their audience. Even if that action is just to call your mom. Those are three of my all-time favorite ads from

Reading Time: 5 minutesIn our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than

Reading Time: 5 minutesIf you’re attempting to bring the work experience of a particular team to life through story-based content, make sure to speak the team’s language.

Reading Time: 3 minutesThis article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like

Reading Time: 5 minutesThis post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

Reading Time: 3 minutesThis post on how women candidates and employees want flexibility and work life balance is an excerpt from our downloadable guide, Storytelling for Gender Equality in the Workplace. We developed this ebook in partnership with Fairygodboss. Use employee stories in recruitment marketing and employer branding

Reading Time: 7 minutesThe way to attract talent has changed, and the key lies in understanding what is employer branding. As candidates act more like consumers, you must adapt your talent attraction and engagement strategies.  Communicating the employee experience to candidates, served up at the right time to

Reading Time: 6 minutesAt Stories Inc, we are often asked why we focus so intently on stories in employer branding. Uncovering compelling employee stories and bringing those stories to life in engaging content may seem to be a narrow concentration of expertise. However, the impact of stories in