At the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee stories to illustrate organizational concepts like inclusion, corporate wellness, values, and more.
As the year unfolded, using employee stories to prove exactly how organizations cared for their own went from essential to critical.
From March through the end of the year, every aspect of culture was impacted by the COVID-19 pandemic. And, we saw a long-overdue anti-racist reckoning emerge that our organizations, and our world, needs for real equity and inclusion.
So, our blog sought to directly address the implications of those dramatic forces. We know readers like you are focused on leading-edge talent communications and culture, and we aimed to address your needs as 2020 unfolded.
All in all, we hit “publish” over 100 times this year— including virtual content creation resources, a COVID-19 hub, case studies, downloadables, and original articles. We published a lot, but here are the pieces that we think you will continue to find useful in the new year.