Reading Time: 8 minutesHere’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding
Reading Time: 4 minutesEmployee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 2 minutesWe are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts
Reading Time: 6 minutesWe worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 4 minutesScott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 4 minutesStories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on
Reading Time: 3 minutesNo matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the
Reading Time: 8 minutesAmidst all the uncertainty and anxiety the COVID-19 crisis has brought to our world, these companies took actions that support their corporate values. Here are companies living their values during COVID-19. How companies care for their people during a crisis is a true test. Indeed,
Reading Time: 4 minutesUnder Hammurabi’s Code in ancient Mesopotamia, if a house caved in and killed its inhabitants, then the builder of that house would face the death penalty. It’s a pretty harsh thought, but you can’t deny that it probably did a good job of incentivizing home
Reading Time: 7 minutesNot only do we capture stories of thanks from team members at our clients’ organizations, we also love gratitude-fueled stories from our own team! The Stories Inc. team members are a thankful crew, and they’re skilled storytellers. Together, we have been through a lot in
Reading Time: 8 minutesStories Inc. co-founder Scott uses Coinbase’s new policy on workplace activism and politics to examine the importance of aligning all aspects of an employer brand—from mission to brand messages to cultural norms. In a recent blog post, Coinbase CEO Brian Armstrong announced that in an
Reading Time: 4 minutesOur Director of Client Services, Jill Shabelman, was invited to join Bryan Chaney on The Talent Brand podcast to discuss storytelling for talent brand. This episode is an engaging discussion between two employer brand leaders. But, it’s also a master class in recruitment marketing content