Reading Time: 8 minutes Careers sites are underrated. Most careers sites use stock photos and long-winded text paragraphs, making it hard for candidates to focus on their page. However, companies can utilize their career sites as the best place to differentiate themselves from the crowd with quality content.  Considering it’s

Reading Time: 5 minutes It’s exciting to extend a position offer for both the candidate and the recruiter. And while this may be the end of the job hunt/candidate hunt, that doesn’t mean the work is over. You’ve found the perfect candidate. Now it’s time to close the deal,

Reading Time: 4 minutes During my summer with Stories Inc., I spent my time learning about employer branding, recruitment marketing and the power of storytelling. While researching trends to write about for our blog, I was searching companies social media presence.  Check out my post on Employer Branding Hashtags

Reading Time: 5 minutes I’ll never say no to a long weekend! In August, the Stories Inc. co-founders Scott and Lauryn gave our team the four Fridays off between August 10 and August 31. Check out Scott’s blog post, Are Summer Fridays Good for Business and Employer Brand? Lauryn

Reading Time: 4 minutes The words “work hard play hard” don’t accurately describe company culture — what does that really mean? Better choice: Stories that communicate culture. ‘Work hard, play hard’ often rolls off the tongues of our employee storytellers when describing the fun side of their organization. The

Reading Time: 7 minutes With the unemployment rate at a record low, companies continue to struggle to find and hire skilled talent from the workforce. This talent gap comes from two places: the ever-changing needs of the STEM fields, and the perception of vocational training. “It is considered a

Reading Time: 7 minutes A few sessions into EBrand’s 2019 conference, we noticed a pattern. Each time emcee Audra Knight introduced a speaker, she shared something she had in common with him or her. For some this came from similar experiences as parents; with others, such as Amgen’s John

Reading Time: 7 minutes Stories Inc. sponsored and hosted the Rally Recruitment Marketing Content Workshop. Lori Sylvia, Rally’s Founder & CEO, led the workshop, and our own Lauryn Sargent presented key recruitment marketing content tips. Attendees included talent acquisition leaders, recruitment marketing experts, and employment brand professionals. Helpfully, the

Reading Time: 6 minutes On August 1st, Lauryn asked me, “What if we implemented Summer Fridays for the rest of the summer?” We hadn’t considered the option before, but an article making the case for a 4-day work week was making the rounds, so we decided to talk it

Reading Time: 6 minutes Imagine yourself surrounded by friends in college, getting internships left and right for the summer….in December. Summer internships don’t start until May or August and I was feeling the pressure of finding an internship that allowed me to grow and learn professionally and personally. My

Reading Time: 7 minutes Amazon is looking to find a home for its second headquarters HQ2, and cities across the United States are doing just about anything to throw their hat in the ring and prove themselves worthy. Cities are offering incentives, running ad campaigns, and presenting development plans

Reading Time: 4 minutes Recruitment marketers are often faced with the dilemma of determining which is the “right kind” of employee-focused content to use on company career sites, social media and in candidate communications. However, employee testimonials are not the best answer.  Employee testimonials vs. employee stories While employee