Reading Time: 4 minutesEmployer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 6 minutesPeter Jennings is currently the sales lead at Stories Inc. and he formerly consulted employers at Glassdoor for three years. Here he shares the best content for Glassdoor company profile pages: stories you’ve captured from your employees. Every company has its own story and employee
Reading Time: 2 minutesEmployee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention. Today, there’s a turnover tsunami happening. We know employee recognition is directly
Reading Time: 6 minutesOn this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Although we’re just a few months in for 2022, we’ve already received record hits and downloads of
Reading Time: 7 minutesStories Inc.’s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitment marketers pros can create exceptional content that breaks through the noise. Recruitment marketing on social media is
Reading Time: 6 minutesThe best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are
Reading Time: 5 minutesAttract veteran talent with the best recruitment marketing for veteran hiring. Use these strategies and content in your veteran hiring initiatives. More and more organizations have discovered the competitive advantages of adding veteran talent to their teams. It’s not just the courage, commitment and character
Reading Time: 12 minutesThis breakdown for culture communicators on how to go viral on LinkedIn is a companion to our popular piece, Tips for Trending on LinkedIn. Admit it: you’ve had LinkedIn envy. We all have. We’ve felt it when someone else perfectly puts what we wish we
Reading Time: 9 minutesStories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Of course, the stories we uncovered from employee storytellers have been the building blocks of the content that has been recognized. Without employees’ compelling
Reading Time: 5 minutesYour company-wide conference is coming up. What’s the best way engage employees at all-hands meetings? If it’s virtual, you know you need to bring it. Likewise, if you’re finally flying in the entire team for training and bonding, the stakes are high. Either way, you’ve got
Reading Time: 6 minutesThe best employer branding videos build a connection between a brand, candidates and employees within mere minutes. Videos enable that bond and brand affinity to happen faster and more effectively than any other media. Since your employer brand content needs to cover a wide variety
Reading Time: 4 minutesThis piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Company cultures are always evolving. In the past two years alone, organizations needed to culturally adjust to a global pandemic, a national racial reckoning, industry talent shortages, and market fluctuations. As