Reading Time: 4 minutesCandidates are looking for the real deal about your workplace culture. You want to give it to them, by being as real as possible. So, you’re going to solicit true stories from a variety of people. Then, you’ll create a picture of the employee experience
Reading Time: 6 minutesAn organization’s core values only have power when – and to the extent that – the humans in and around the organization feel a connection to them. When human values and organizational values overlap for employees, that’s when they are truly connected to their workplace.
Reading Time: 2 minutesIf mission is your ‘why,’ core values are your ‘how.’ These fundamental beliefs guide company standards and team member behavior. Core values drive both big picture decisions, and everyday interactions. This guide to Communicating Core Values to Candidates will teach you how to best convey
Reading Time: 6 minutesEmployee advocacy is a powerful way to distribute your employer branding and recruitment marketing messaging. And, team members want to be employer brand ambassadors! So, kickstart your employee advocacy program by creating content your team members will want to share with their networks. When you
Reading Time: 7 minutesCOVID-19 changed the employment world for nurses and other healthcare industry team members, seemingly overnight. However, what has not changed is a critical, long-term need to attract the best nursing talent. Nurse Appreciation Week is May 6-12, and the World Health Organization named 2020
Reading Time: 4 minutesStories Inc. launches Virtual Story Sessions, our new service that captures remote employee video content. Capture your employees’ stories in high-definition video and audio, and receive an array of content reflecting virtual workplace cultures and diverse employee experiences. Stories Inc. specializes in capturing distinct workplace
Reading Time: 7 minutesWhen recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground
Reading Time: 6 minutesIn January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. Looking back, it might as well have been written in January 1995, considering what has followed. But, we weren’t all wrong. In fact, some of the
Reading Time: 3 minutesThis post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. Employee engagement and talent brand have historically beenviewed as separate initiatives, each living under the purview ofdifferent roles within companies. While the employee engagementand talent
Reading Time: 5 minutesYes, you can create video content from remote employees that is high-quality, visually compelling and tells great employee stories. Employee stories provide the best culture content and give the clearest insight into what it’s really like to work at your company. However, when you and
Reading Time: 6 minutesEngaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk
Reading Time: 3 minutesThe US is the only developed country without a federally mandated parental leave policy. So, US companies need to create their own policies to support employees who grow their families. However, only one in three US employers offers paid maternity leave beyond the amount required