Reading Time: 6 minutes In January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. Looking back, it might as well have been written in January 1995, considering what has followed. But, we weren’t all wrong. In fact, some of the
Reading Time: 3 minutes This post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. Employee engagement and talent brand have historically beenviewed as separate initiatives, each living under the purview ofdifferent roles within companies. While the employee engagementand talent
Reading Time: 5 minutes Yes, you can create video content from remote employees that is high-quality, visually compelling and tells great employee stories. Employee stories provide the best culture content and give the clearest insight into what it’s really like to work at your company. However, when you and
Reading Time: 6 minutes Engaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk
Reading Time: 3 minutes The US is the only developed country without a federally mandated parental leave policy. So, US companies need to create their own policies to support employees who grow their families. However, only one in three US employers offers paid maternity leave beyond the amount required
Reading Time: 6 minutes The best workplaces create environments where employees thrive professionally and personally. World class cultures do this no matter what is happening in the world. In fact, they double down on their commitment to employees during a crisis, whether that’s a pandemic or racial violence. Just
Reading Time: 6 minutes All team members at Stories Inc. look forward to Summer Fridays — when the office closes on Fridays between Memorial Day and Labor Day. But, in this summer of covid, we value this extra day off more than ever. The team has been working extremely
Reading Time: 4 minutes Creating an effective talent brand and employee engagement contentmarketing strategy at your company is easier than you think. The key? Employee stories. This post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. When you capture
Reading Time: 4 minutes How do you attract women in engineering, technology and STEM to your organization? Share stories of women in tech who are thriving. In 2020, only 13% of engineers were women, despite more women graduating with engineering degrees than ever. More shocking: 30% of women who
Reading Time: 5 minutes Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Your leadership needs to understand how your work in employer branding and recruitment marketing impacts the profitability and productivity of your entire
Reading Time: 5 minutes The 60 second standalone employee story. Where to begin to express our love for it!? When I’m conducting interviews and the storyteller happens upon a story that I just KNOW is perfect, my heart races, a smile flashes across my face, and I happily tell
Reading Time: 3 minutes Let’s all create great internship experiences for our early career talent. You’ll leave the work world better than you found it. It provides students an opportunity to explore their interests and develop interesting careers. And, of course, it’s a great pipeline for future full-time hires.