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GUIDE: How to Create a Team Value Proposition

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In today’s dynamic business landscape, a well-crafted Employee Value Proposition (EVP) has become the driving force for attracting, engaging, and retaining top-tier talent. But as organizations evolve into complex ecosystems with diverse teams and functions, one universal message isn’t enough.

Enter team storytelling and the Team Value Proposition.

Introducing the Team Value Proposition

Candidates are looking to learn about more than just an organization’s mission, purpose, and values (though they absolutely want that information, too.) They are also looking for insight into the people they will be spending the bulk of their time with and are most likely to impact their day-to-day satisfaction at work: The Team. 

In this guide, we’ll help you understand the strategic importance of creating talent communications that align with specific teams within your organization. You’ll learn why and how to develop a Team Value Proposition (TVP) that will excite the right candidate. And, how to go to market in a way that complements your overarching EVP and fosters a sense of belonging, purpose, and pride across the unique needs and aspirations of various teams.

Download our guide: How to Create a Team Value Proposition