Executing a recruitment marketing video plan sometimes requires research and buy-in. This case study is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project: The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Learn how Ochsner Health’s talent acquisition team identified the
Reading Time: 2 minutes Download our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than
Reading Time: 5 minutes Attract veteran talent with the best recruitment marketing for veteran hiring. Use these strategies and content in your veteran hiring initiatives. More and more organizations have discovered the competitive advantages of adding veteran talent to their teams. It’s not just the courage, commitment and character
Reading Time: 11 minutes We’ve updated this popular post with 2022 LinkedIn insights and we’ve also added a companion piece, How to Go Viral on LinkedIn. The Stories Inc. team wanted to trend on LinkedIn for our key hashtags. After research and implementing strategies, we did it! Here are
Reading Time: 6 minutes The best Employee Value Propositions (EVP) and cultural statements use real employee stories to validate and activate these words for their candidates and employees. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee Value Propositions (EVPs) are
Reading Time: 10 minutes Candidates look to company social media channels to learn about culture. Employees are engaged when they’re invited to share their stories on social. Then, they’re inspired (and re-recruited) by social posts that reflect what’s great about working at your company. However, during hectic seasons or
Reading Time: 7 minutes Stories Inc.’s Head of Marketing shares tips from traditional marketing that give social media recruiting content an advantage. This is the second piece in our series on ways recruitment marketers pros can create exceptional content that breaks through the noise. Recruitment marketing on social media is
Reading Time: 7 minutes If your company is working on an employer brand update or new EVP, your recruitment marketing efforts can’t be on pause. Get employee stories for content now. They’ll serve your employer brand later, too. For further reading, read our GoTo case study, which describes how
Reading Time: 5 minutes Stories Inc. team members Christy Coluccio and Jessica McFadden outlined strategies for attracting female candidates in their LinkedIn Live. Here are the top takeaways. The key to engaging more female talent is sharing proof of cultures that working women are looking for now. Stories Incorporated
Reading Time: 9 minutes Your company career site is the central hub for your employer brand messaging — 67% of candidates visit it before applying for a job, and they spend 37% longer on career pages with videos.¹ These statistics tell us that your career site consistently attracts active
Reading Time: 7 minutes To say that creating a healthy corporate culture is important is a major understatement. Recent research published in an article by MIT, Toxic Culture Is Driving the Great Resignation*, used data to prove what we already know: toxic corporate culture is by far the strongest predictor
Reading Time: 6 minutes The best employer branding blogs and recruitment marketing newsletters provide insights and inspiration you won’t find anywhere else. They’re not super self promotional. They help culture communicators bring clarity to candidates and they provide elevated, exciting content strategies to practitioners. Bookmark these best employer branding