Reading Time: 10 minutesEmployer branding has never moved faster. Talent leaders are navigating ever-changing corporate priorities, higher candidate expectations, and more pressure to prove impact. The space is evolving quickly — and no one has time to figure it out alone. That’s why employer branding communities have become
Reading Time: 8 minutesIn a talent market where attention is scarce and competition is fierce, your employer brand can’t afford to blend in online. Enter: social-first video. It’s not just another format. It’s a mindset shift that meets candidates exactly where they are, with content crafted to stop
Reading Time: 4 minutesSince I can remember, I’ve been a huge movie and TV fan. Visual storytelling and media has always been a personal passion. And given my career in talent attraction and acquisition, it makes sense I co-founded Stories Inc., a video production company with a talent
Reading Time: 5 minutesThe best company culture videos don’t just tell—they show the authentic employee experience. Company culture videos have become a crucial tool for attracting talent. These videos offer a genuine glimpse into what it’s like to work at your company, helping candidates make well-informed decisions about
Reading Time: 10 minutesStories Inc. is celebrating some of the best employee stories we uncovered throughout the year and the employee storytelling best practices they teach us. To catch future campaigns like this in real time, follow along on our LinkedIn channel! Because we couldn’t stop at our favorite
Reading Time: 5 minutesThis post was written in collaboration with Pamela Kaye, an internal communications expert and Founder of PK Communications. Fun fact: Pam also was a Stories Inc. intern from 2014-2015! A hill I’ll die on: Employees should be treated at the same level as the customer
Reading Time: 10 minutesSocial media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. This piece is part of Stories Inc.’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the
Reading Time: 5 minutesCompanies need recruitment marketing videos, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and driving action.
Reading Time: 5 minutesOver the past few years, we’ve worked closely with Dell and their Employer Brand team to find great stories and create content to show what it’s really like to work for Dell within a diverse array of different talent and background groups, such as interns
Reading Time: 2 minutesJust as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 9 minutesSuccessful recruitment marketing strategies are complex. We’re here to help! Learn recruitment marketing best practices here in our ultimate guide. Recruitment marketing is the strategies and tactics a company uses to attract and engage potential candidates. A strong recruitment marketing strategy has: What is the
Reading Time: 9 minutesCandidates are looking to find out what it’s really like to work at your company. And, they’re not going to take your word (or words on your website) for it. They need hard evidence of your employee experience and culture. This has always been the