Reading Time: 7 minutesIn today’s competitive talent market, candidates don’t just want to know what your company does. They want to know who you are. The best photos for employer branding don’t just show your company—it invites candidates to see themselves there. Whether you’re revamping your careers page,
Reading Time: 6 minutesIn this post, I take inspiration from a 1957 sketch by Walt Disney. This sketch illustrates what Disney can teach us about how content should work within an organization. I came across this Walt Disney sketch from 1957: I thought it was a really cool
Reading Time: 9 minutesSearch engine optimization (SEO) isn’t just for consumer marketing—it’s a vital part of recruitment marketing. If your job descriptions, career site, or culture content aren’t appearing in relevant search results, you’re likely missing out on prospective candidates. Understanding and applying SEO for recruitment ensures your
Reading Time: 8 minutesYou’ve just wrapped an employee story video. It’s authentic, it’s engaging, and it perfectly captures your culture. Now what? If you’re only hitting ‘publish’ on YouTube and calling it a day, you’re leaving serious storytelling potential—and ROI—on the table by not trying to repurpose the
Reading Time: 5 minutesIf you like this post on the best employee stories in healthcare, check out our other industry-specific posts. We share the best employee stories in finance, hospitality, manufacturing, and tech. In the purpose-driven healthcare and pharmaceutical industries, engaged employees are crucial for quality patient care
Reading Time: 6 minutesLeaders shape company culture. Their journeys, challenges, and lessons inspire employees, attract top talent, and reinforce your employer brand. By sharing leadership stories, you humanize your leaders and showcase the values that make your company stand out. Leadership stories are a powerful communication tool. They
Reading Time: 9 minutesLast week, alongside 2,000+ talent professionals, the Stories Inc. team attended IAMPHENOM in Philadelphia. As we sat in a packed auditorium, captivated by Phenom’s latest AI-driven innovations, we noticed something remarkable—no one could look away. From automated interview scheduling to AI-powered fraud detection, all eyes
Reading Time: 8 minutes67% of candidates visit a company’s careers page before they apply for a job. What do they see when they get there? We looked at all 100 career sites of the 2025 Fortune Best Companies to Work For list to see what they’re showing
Reading Time: 7 minutesAs a new grad working in the employer branding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and
Reading Time: 6 minutesIn January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. Looking back, it might as well have been written in January 1995, considering what has followed. But, we weren’t all wrong. In fact, some of the
Reading Time: 5 minutesLearn how companies can celebrate Pride month and show support for LGBTQ+ team members in June and all year long, using employee stories. Amplifying LBGTQ+ voices should be a year-round element of your employer brand strategy. Rather than saying you have an inclusive workplace, stories
Reading Time: 4 minutesDuring my summer with Stories Inc., I spent my time learning about employer branding, recruitment marketing and the power of storytelling. While researching trends to write about for our blog, I was searching companies social media presence. Check out my post on Employer Branding Hashtags