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Author: storiesincorporated

4 Reasons to Outsource Content Creation

Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. Keep reading to learn why. According to a 2023 Content Stadium survey, 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos). 44%

Here’s What to Include in Your Employee Advocacy Training

Reading Time: 5 minutes You’ve gotten approval and budget to launch an employee advocacy program. Congratulations! It may feel like the hard part is over, but a new challenge has just begun: employee advocacy training and engaging your employees to become ambassadors of your brand. Any new (or existing)

Diversity and Inclusion (DEI) Calendar for 2025

Reading Time: 2 minutes Our most popular download is back! Get your updated DEI Calendar for 2025. For culture communicators and people leaders, cultivating an inclusive workplace is a year-round priority. Employee stories — shared internally with employees and externally with candidates — is the best way to show

The ROI of Employee Advocacy

Reading Time: 4 minutes Want to increase the ROI of employee advocacy at your company? Check out Stories Inc.’s newest course for employee advocacy program leaders and ambassadors: Building Your Confidence as an Employee Brand Ambassador. Employee advocacy — the practice of empowering and encouraging employees to be brand ambassadors

What is a Talent Magnet?

What is a Talent Magnet?

Reading Time: 4 minutes This piece is an excerpt from our download, How to Become a Talent Magnet. An engaged workforce is the secret to building a high-performing company. While this might seem obvious, for many years talent management and talent brand initiatives have been considered discretionary.  However, the

EBOOK: How to Become a Talent Magnet

Reading Time: 2 minutes Download our latest eBook, How to Become a Talent Magnet. This ebook was created in collaboration with Truist. Truist is a talent brand, experience, and marketing agency.  An engaged workforce is the secret to building a high performing company. Today’s leaders want a predictable, scalable, on-demand

How to Communicate Work-Life Balance with Stories

Reading Time: 6 minutes In this article we’ll show how employee stories can be used to communicate work-life balance and highlight paid time off. Employee stories are the best way to communicate organizational culture, both internally and externally. Specifically, they are very powerful when used to promote a policy,

What is executive storytelling?

What is Executive Storytelling?

Reading Time: 4 minutes This piece is an excerpt from our download, Storytelling for Executive Communications: How to Humanize Leadership. Read on to learn more about executive storytelling. As communications leaders, your goal is to foster engagement, create workplace alignment, and drive the success of organizational objectives. While most

3 Ways to Innovate in Employer Branding

3 Ways to Innovate in Employer Branding Right Now

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with

Storytelling for Executive Communications

EBOOK: Storytelling for Executive Communications: How to Humanize Leadership

Reading Time: 2 minutes Executive communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.