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Author: storiesincorporated

employee stories

Creating Compelling Recruitment Marketing Content from Employee Stories

Reading Time: 2 minutes Last December, Lauryn Sargent, co-founder of Stories Inc, took the stage at the RecruitDC conference to present on creating compelling and successful recruitment marketing content based solely on employee stories. Her presentation is chock-full of tips and tricks, but more importantly she shares the results

company culture videos

7 of the Best Company Culture Videos

Reading Time: 4 minutes We live in a media-saturated and information overloaded world. As we’re constantly scrolling through social media feeds, news reports, and more, we are changing the way our brains consume information. Our expectations for how we learn about new topics and ultimately make decisions is also

Business Development Internship

Reading Time: 4 minutes Stories Incorporated is a leader in the growing recruitment marketing industry. Based in Washington, DC, we help really great companies communicate and celebrate their culture by creating media inspired by true employee stories. Our content is used for recruitment marketing by some of the most innovative

candidate experience

The Stories Inc. Candidate Experience from a New Hire

Reading Time: 6 minutes Candidate experience. It’s a term you’ve probably heard thrown around in these parts a lot lately and in fact, if you search it now, you’ll have over 26 million results to search through, with some of the top results being answers to the simple query

Use a Story Approach: You’re Always Original

Reading Time: 3 minutes This post originally appeared on SRSC’s blog. Gathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50% of the Fortune 500 are doing it, will it eventually become

This is How to Attract Diversity While Still Finding Fit

Reading Time: 5 minutes In our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than

When Your Marketing Team Can’t Help Right Now

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Why Tell Stories?

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our