Reading Time: < 1 minute In this episode, Stories Inc.’s Scott Thompson and Bernadette Van Giesen share how to communicate core values to distinguish your culture from the competition. Included in this conversation: Are you doing something unique with core values? We’d love to hear about it. Send an email
Reading Time: < 1 minute Check out our 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part two of our 2024 trends episode where we dive into the last three trends: employee advocacy, humanizing
Reading Time: < 1 minute Check out our list of 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part one of two where we dive into the first three trends: AI for content creation,
Reading Time: < 1 minute Directly from the interview chair! Listen as Stories Inc.’s Bernadette Van Gieson and Melissa Jones share the best questions to ask employees that push past past testimonials to get great stories, every time. Learn how you can get great employee stories to move your organizational
Reading Time: < 1 minute In this Spotlight, Jamia Belton, talks about how she built her career in employer branding, from a social networking intern to her current role as Director of Talent Experience at Sodexo. Do you have an interesting career journey in employer branding, communications, or talent? We’d
Reading Time: < 1 minute Jen Beyer, Employer Brand Advisor at Fannie Mae, is a proud team of one. In this Spotlight, Jen shares her lessons learned over 7+ years as a solo employer brand practitioner across multiple organizations. Don’t miss an episode! Subscribe to Spotlights by Stories Inc. on
Reading Time: < 1 minute Join us for this inspiring Spotlight on Teri Chackel and Krista Vogel, Employee Advocacy Program Leaders at Intel Corporation. In this actionable session, Teri and Krista will pull back the curtain on how they built a robust advocacy program that is home to 150+ ambassadors
Reading Time: < 1 minute In this engaging conversation, Bernadette from Stories and James Ellis give tips on what to focus on when differentiating your employer brand from other companies, how to position your cultural weaknesses as strengths, and Taylor Swift. Don’t miss an episode! Subscribe to Spotlights by Stories
Reading Time: 7 minutes We’ve created hundreds of pieces of diversity, equity, and inclusion (DEI) content over the last decade. It’s content that went from a nice to have, to a need to have, in 2020. But we noticed a trend over the last year where companies seemed to
Reading Time: 5 minutes Every year, we celebrate some of our favorite and best performing employee stories of the year. In selecting this work, we consider the substance of the story, what it says about a corporate culture, trend or economic reality, and its overall content marketing performance. In this post,
Reading Time: 10 minutes To wrap up 2024, Stories Inc. celebrated some of the best employee stories we uncovered throughout the year and the employee storytelling best practices they teach us. To catch future campaigns like this in real time, follow along on our LinkedIn channel! Jump to: From
Reading Time: 9 minutes 2025 content planning is upon us! As you set media budgets and priorities for the year ahead, it’s important to check in with greater employer branding trends so your content strategy aligns with candidate expectations and keeps up with the competition. You know we’ve got