Reading Time: 7 minutesYour leaders are some of your most effective brand ambassadors, recruiters, and company culture champions. A well-crafted leadership story series brings their experiences, insights, and values to a wide audience—prospective employees, customers, or internal teams. There’s never been a better opportunity to showcase your leaders
Reading Time: < 1 minuteForget one-size-fits-all! Today’s talent wants the team scoop. In this conversation, Jill and Christy from Stories Inc. reveal the Team Value Proposition (TVP): Your ticket to attracting, engaging, and retaining top performers in a crowded market. Learn the four steps to crafting a killer TVP,
Reading Time: < 1 minuteIn this episode, Stories Inc.’s Scott Thompson and Bernadette Van Giesen share how to communicate core values to distinguish your culture from the competition. Included in this conversation: Are you doing something unique with core values? We’d love to hear about it. Send an email
Reading Time: < 1 minuteCheck out our 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part two of our 2024 trends episode where we dive into the last three trends: employee advocacy, humanizing
Reading Time: < 1 minuteCheck out our list of 2024 employer branding trends, inspired by the most pressing and strategic culture content projects we are kicking off in the new year. This is part one of two where we dive into the first three trends: AI for content creation,
Reading Time: < 1 minuteDirectly from the interview chair! Listen as Stories Inc.’s Bernadette Van Gieson and Melissa Jones share the best questions to ask employees that push past past testimonials to get great stories, every time. Learn how you can get great employee stories to move your organizational
Reading Time: < 1 minuteIn this Spotlight, Jamia Belton, talks about how she built her career in employer branding, from a social networking intern to her current role as Director of Talent Experience at Sodexo. Do you have an interesting career journey in employer branding, communications, or talent? We’d
Reading Time: < 1 minuteJen Beyer, Employer Brand Advisor at Fannie Mae, is a proud team of one. In this Spotlight, Jen shares her lessons learned over 7+ years as a solo employer brand practitioner across multiple organizations. Don’t miss an episode! Subscribe to Spotlights by Stories Inc. on
Reading Time: < 1 minuteJoin us for this inspiring Spotlight on Teri Chackel and Krista Vogel, Employee Advocacy Program Leaders at Intel Corporation. In this actionable session, Teri and Krista will pull back the curtain on how they built a robust advocacy program that is home to 150+ ambassadors
Reading Time: < 1 minuteIn this engaging conversation, Bernadette from Stories and James Ellis give tips on what to focus on when differentiating your employer brand from other companies, how to position your cultural weaknesses as strengths, and Taylor Swift. Don’t miss an episode! Subscribe to Spotlights by Stories
Reading Time: 9 minutesDEI, as we have known it since 2020, is poised to look different in 2025 and beyond. From the U.S. government eliminating its programs to companies altering strategies and withdrawing commitments, the road ahead is uncertain. But some things will never be different. Like, employees’
Reading Time: 5 minutesEvery year, we celebrate some of our favorite and best performing employee stories of the year. In selecting this work, we consider the substance of the story, what it says about a corporate culture, trend or economic reality, and its overall content marketing performance. In this post,