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Author: storiesincorporated

Storytelling for Executive Communications

EBOOK: Storytelling for Executive Communications: How to Humanize Leadership

Reading Time: 2 minutes Executive communications have always been a bridge from the boardroom to the masses. Whether it’s an in-person town hall, onboarding welcome video, or well-timed newsletter outreach, these communications serve as opportunities for leaders to share their perspective and build trust at important employee inflection points.

the Stories Inc. team

Content Strategist

Reading Time: 5 minutes Stories Inc. is a small team in the growing field of employer branding and recruitment marketing. We are a professional services firm that uncovers employee stories that communicate culture, and creates compelling content for our clients. We work with leading Fortune 1000 employer brands like

How to Celebrate Women at Work

Reading Time: 6 minutes While there’s much to celebrate about how far women have come in the world of work, there’s still a lot to do to create gender equitable workplaces. Yes, this is a year-long, everyday challenge. But, holidays like Women’s History Month and International Women’s Day shine

Pharmaceuticals and Life Sciences_AstraZeneca

How to Make a Day in the Life Video

Reading Time: 7 minutes A day in the life video is a powerful piece of recruitment marketing content. The best day in the life videos are balanced: they are realistic job previews that also show your company’s culture in action. Of course, these types of videos are great vehicles

Black History Month stories

Celebrate Black History Month with stories from team members

Reading Time: 8 minutes While amplifying Black voices and addressing diversity, equity and inclusion should be a year-round element of your content strategy, February is a wonderful time to specifically honor Black history and people within your company. Be a part of this national celebration and celebrate Black History

At Home Filming 4

Why You Need At-Home Filming to Communicate Remote Work Culture

Reading Time: 6 minutes Are you communicating your company’s remote work culture? Since 2020, remote and hybrid workers have become an increasingly important talent segment. In fact, a 2022 McKinsey study shows that a remarkable 58% of employed respondents—representing 92 million people from a cross section of jobs and

best photos for employer branding

The best photos for employer branding and recruitment marketing

Reading Time: 4 minutes Scroll to the bottom to download the 2023 Employee Photography Lookbook. Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves

A 2022 Story of the Year: DEI at Choice Hotels

Reading Time: 3 minutes Every year, we select a few of our favorite culture stories from the year to celebrate employee storytelling. One of our favorite employee stories this year comes from Chelsie at Choice Hotels. This story proves Choice’s commitment to Diversity, Equity and Inclusion (DEI) through specific

content audit guide

Culture Content Audit and Planning Guide

Reading Time: 2 minutes Get a jump on your 2024 content strategy by conducting a culture content audit. Scroll to the bottom to download our Ultimate Guide to content planning!. In 2022, 66 percent of marketers report that they’re creating more content, and 50 percent say that their content

best employer branding videos

What is culture content?

Reading Time: 4 minutes Culture content or culture communications is media that brings organizational culture to life. Communicating culture can be tricky: culture evolves constantly, and it is often considered an intangible and lofty concept. What is the best form of culture communications? For this reason, employee stories are

Employee Storytelling Projects to Start Next Year

Reading Time: 5 minutes There’s always a balancing act to the last three months of the year. You’re focused on executing on goals for this quarter, but you’re also planning for 2023. That’s why employee storytelling projects get a lot of love this time of year. Whether you’re making