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Employer Branding Is (Also) an Inside Job: 5 ways to use stories to support employee retention and productivity

Employer Branding Is (Also) an Inside Job: 5 ways to use stories to support employee retention and productivity

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Reading Time: 5 minutesThis post was written in collaboration with Pamela Kaye, an internal communications expert and Founder of PK Communications. Fun fact: Pam also was a Stories Inc. intern from 2014-2015! A hill I’ll die on: Employees should be treated at the same level as the customer

SEO for Recruitment: Essential Tips to Boost Your Talent Marketing Strategy

SEO for Recruitment: Essential Tips to Boost Your Talent Marketing Strategy

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Reading Time: 9 minutesSearch engine optimization (SEO) isn’t just for consumer marketing—it’s a vital part of recruitment marketing. If your job descriptions, career site, or culture content aren’t appearing in relevant search results, you’re likely missing out on prospective candidates. Understanding and applying SEO for recruitment ensures your

5 Ways to Repurpose Video Content

5 Ways to Repurpose Video Content

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Reading Time: 8 minutesYou’ve just wrapped an employee story video. It’s authentic, it’s engaging, and it perfectly captures your culture. Now what? If you’re only hitting ‘publish’ on YouTube and calling it a day, you’re leaving serious storytelling potential—and ROI—on the table by not trying to repurpose the

leading storytelling strategies
12 Leading Storytelling Strategies

12 Leading Storytelling Strategies

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Reading Time: 16 minutesStories Incorporated’s Stories of the Year provide actionable examples of leading storytelling strategies. Last year was a year of building for us all (sometimes as the plane was flying).  Whether you were building culture, content, inclusivity and diversity, an employer brand, candidate channels, engagement, awareness,