Employee engagement and talent attraction explained in 5 infographics
Employee engagement and talent attraction explained in 5 infographics
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Reading Time: 8 minutesOne goal that leaders, cultural stewards, talent acquisition professionals and recruitment marketers all have in common: we all want to create workplaces where people can do their best, most incredible work. The key is to provide alignment for your current and future team members. First,
Best company careers blogs (and why your career site needs one)
Best company careers blogs (and why your career site needs one)
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Reading Time: 9 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
3 Ways to Innovate in Employer Branding Right Now
3 Ways to Innovate in Employer Branding Right Now
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Reading Time: 6 minutesThe employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with
How to Choose a Filming Location for a Culture Video
How to Choose a Filming Location for a Culture Video
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Reading Time: 8 minutesThere are three critical technical aspects to filming a corporate culture video: audio, lighting, and your background. When one of these is off, your video has the potential to be hard to hear, a little in the dark (or too much in the spotlight), and
The Best Diversity and Inclusion Videos
The Best Diversity and Inclusion Videos
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Reading Time: 7 minutesThe best diversity, equity, and inclusion (DEI) videos don’t just say a company is inclusive, they show it. They feature real employees sharing real experiences, spotlighting how a company makes them feel seen, valued, and celebrated for who they are. That’s what proves a culture
Transform conference recap
Transform conference recap
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Reading Time: 7 minutesWe’re back from the Transform conference! Yes, employee storytelling, culture communications, employer branding, and recruitment marketing are our areas of expertise. So what are we doing at a conference designed for HR professionals? Culture development, change and communications are clear connecting threads between our two
The Best Employer Branding Videos
The Best Employer Branding Videos
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Reading Time: 7 minutesVideo is the most powerful tool for activating your employer brand. It brings your employee value proposition (EVP) to life, creates an emotional connection with candidates, and sets you apart in a crowded talent market. But not just any video will do. The best employer
Expert Tips to Improve Your Career Site
Expert Tips to Improve Your Career Site
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Reading Time: 8 minutesYour career site is one of the most powerful tools for attracting top talent—but is it truly working for you? If your site isn’t optimized to engage candidates and provide a seamless experience, you could be missing out on great hires. A strong career site
Best Practices for Telling Founder Stories
Best Practices for Telling Founder Stories
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Reading Time: 6 minutesThis blog talks about best practices for telling executive leader and founder stories. A lot of small and mid-sized companies are still founder-led. This is such an advantage, storytelling pros! Candidates love hearing founder stories. And when told in a compelling way, founder stories can
What is Executive Storytelling?
What is Executive Storytelling?
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Reading Time: 4 minutesThis piece is an excerpt from our download, Storytelling for Leadership Communications: How to Humanize Leadership. Read on to learn more about executive storytelling. As communications leaders, your goal is to foster engagement, create workplace alignment, and drive the success of organizational objectives. While most
How to Celebrate Women at Work
How to Celebrate Women at Work
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Reading Time: 6 minutesWhile workplaces have made progress toward gender equity, the work is far from over. Creating truly equitable environments requires ongoing effort, not just a once-a-year acknowledgment. However, moments like Women’s History Month and International Women’s Day offer powerful opportunities to highlight the strides your organization