Reading Time: 8 minutesFor the best marketing and communications leaders, great storytelling starts with recognizing the right moment. The strongest corporate storytelling examples aren’t random acts of content. They’re rooted in timing, relevance, and consistency (and, of course, a story worth telling). So how do you spot these

Reading Time: 11 minutesAn office photoshoot does more than fill your website or social feeds—it builds trust, fosters connection, and strengthens your employer brand. In a time when candidates crave authenticity, real employee photos are far more impactful than stock images. Planning a photoshoot involves more than meets

Reading Time: 6 minutesSmart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. Keep reading to learn why. According to a 2023 Content Stadium survey, 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos). 44%

Reading Time: 6 minutesCareers sites are underrated.  Considering it’s one of the first places candidates visit on their journey with you, leaving a lasting impression is one of the most important things your career site needs to do.  But, most sites still use stock photos and long-winded text

Reading Time: 5 minutesNo matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging.  Working with your filming team on a plan for capturing better B-roll will

Reading Time: 5 minutesYour company benefits say a lot about your corporate culture and what your company prioritizes. For example, good parental leave programs mean a company supports working parents. Profit sharing means shared success is important.  If your company has unique and popular benefits, don’t bury them