Reading Time: 3 minutes Looking for an employer branding content example? The way your organization treats its staff when life happens is one place to find great stories. When my son was born three months prematurely and out of state in 2008, we faced a real struggle in getting

Reading Time: 3 minutes Mike Ruddle recently posed the question: “Is it time we treated candidates as consumers?” Not long ago, Lauryn discussed extending an organization’s culture beyond the internal team to vendors and customers. Now consider the flipside. What if we treated candidates like customers? No (smart) sales

Reading Time: 3 minutes Have you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data

Reading Time: 5 minutes With the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.

Reading Time: 4 minutes One of the biggest factors in how people reacted to the recent New York Times article and the subsequent rebuttal was their perception of Amazon as a workplace before either piece came out. In marketing, a brand is much more than a logo, a tagline,

Reading Time: 6 minutes Imagine you’re the CEO of a fast growing company. You look at the pool of applicants to your company and realize that only a small percentage of them are qualified. You further realize that—of that small percentage that are qualified—only a small percentage of those

Reading Time: 4 minutes The best careers pages have great content. Job seekers want to know about perks, of course, but they also want to hear about current team members’ experiences and know what the culture is like. They want to know what the company values and how that

Reading Time: 8 minutes This post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive

Reading Time: 3 minutes Mark Hoplamazian, CEO of Hyatt Hotels, sat down with a housekeeper at one of the company’s hotels with the hopes of learning some ways that leadership might improve the experience of team members like her. As you’d expect, the housekeeper was a little nervous—after all,

Reading Time: 2 minutes First Round Review published a great article that examines a common issue these days: the lack of loyalty among engineers to the companies they work for. The article features Tiho Bajic, the CTO of Nitro, who explained that many engineers “are acting like mercenaries. They

Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Reading Time: 8 minutes This is a guest blog post by Elyse Schmidt of SmashFly. Consumers interact with as many as 12 touchpoints before making a decision to purchase. We could say the same for candidates, who are more like consumers than ever. Candidates use social media, career sites,