Reading Time: 3 minutesGathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?

Reading Time: 5 minutesGovernment consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs

Reading Time: 4 minutesCandidates are looking for personalized information as they navigate the job search process. New grads, working parents, someone looking to switch to a new industry, and a person with disabilities all have unique questions and needs in their future job.  Your job is to create

Reading Time: 9 minutesLast week in San Francisco, Employer Branding Strategies Coference (EBrandCon), Social Recruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Having attended four EBrandCons and three SRSCs, this wasn’t our first time around

Reading Time: 5 minutesBy 2019, videos will make up almost 80% of the content viewed on the internet. With all of that clutter out there, videos can’t just go viral, they must also need to make a larger impact if they’re to draw more of an audience and

Reading Time: 7 minutesSo, you’ve uncovered some great team member stories from within your organization to be used for your next recruitment marketing campaign, now what? These stories don’t have to be ‘one and done.’ By their very nature, stories can be repurposed within different contexts. Think of

Reading Time: 5 minutesMillennial and Gen Z Job Candidate Values  An interesting article from CNBC recently highlighted that “nearly nine out of ten of millennials would consider taking a pay cut to work at a company whose mission and values align with their own according to LinkedIn’s latest Workplace

Reading Time: 7 minutesBefore I found my internship at Stories Inc., I searched all over LinkedIn, sought out all my connections and signed up for talent networks.   Talent networks turned out to be highly disappointing. I found myself receiving hundreds of job postings from companies, but none

Reading Time: < 1 minuteWhen Stories Inc. was engaged for a project with a very tight deadline, it was all hands on deck to make sure it got done. That included Heather, who stepped outside her role as a business development intern to learn a completely new technology and

Reading Time: < 1 minuteMatt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it! But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and

Reading Time: < 1 minuteStories Inc. does not have a clock-punching work environment—team members are encouraged to take breaks during the workday, meet friends for lunch, etc. One day, Pam, a communications intern, spoke up and told Lauryn and Scott that she wasn’t comfortable taking breaks because she noticed