Reading Time: 7 minutesLast week, the Talent, Leadership, and Marketing Book Club read Dare to Lead by Brené Brown. One quote particularly resonated with the group: “Clear is kind. Unclear is unkind.” This quote from Brené was a much-needed reminder that empathy and clarity go hand in hand.
Reading Time: 6 minutesCOVID-19 is causing us to change the ways we find and share stories. Currently, all of us in employer brand and recruitment marketing are rethinking our approaches to content creation and promotion. The way we produce content is also changing. With the move to remote
Reading Time: 7 minutesStories Inc. sponsored and hosted the Rally Recruitment Marketing Content Workshop. Lori Sylvia, Rally’s Founder & CEO, led the workshop, and our own Lauryn Sargent presented key recruitment marketing content tips. Attendees included talent acquisition leaders, recruitment marketing experts, and employment brand professionals. Helpfully, the
Reading Time: 6 minutesWhy companies should choose a long-term view over short-term wins With the COVID-19 crisis causing shocks to peoples’ health and to our economy, it’s easy for companies to lose sight of the long view in favor of short-term wins. But the companies that maintain a
Reading Time: 5 minutesJill Shabelman talked to health strategist and employee wellness expert Gus Turner, and he provided tips for companies to improve employees’ well-being. There is a silver lining to the challenges we’re facing as the coronavirus upends work, school, and plans. Social media feeds are exploding
Reading Time: 4 minutesWhen Stories Inc. creates recruitment marketing content for our clients, it doesn’t matter if the content is merely viewed. Above all, your recruitment marketing content should influence the right person to take the next step in the consideration phase as a candidate applying to your
Reading Time: 3 minutesGathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?
Reading Time: 5 minutesGovernment consulting companies face interesting employer branding and recruitment marketing challenges, especially when taking a real-story approach to building content. Because projects can be related to national security, employees can’t publicly discuss their innovative work. Also, forget sweet office shots—sometimes government consultants work in SCIFs
Reading Time: 7 minutesStories Inc. Book Clubbing: A Take on What You Do is Who You Are by Ben Horowitz I like the idea of branding a year of my life. 2015, for example, was the Year of the Regrettable Haircut. This year it’s the Year of Learning.
Reading Time: 4 minutesCandidates are looking for personalized information as they navigate the job search process. New grads, working parents, someone looking to switch to a new industry, and a person with disabilities all have unique questions and needs in their future job. Your job is to create
Reading Time: 9 minutesLast week in San Francisco, Employer Branding Strategies Coference (EBrandCon), Social Recruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Having attended four EBrandCons and three SRSCs, this wasn’t our first time around
Reading Time: 5 minutesBy 2019, videos will make up almost 80% of the content viewed on the internet. With all of that clutter out there, videos can’t just go viral, they must also need to make a larger impact if they’re to draw more of an audience and