Reading Time: 6 minutes At Stories Inc, we are often asked why we focus so intently on stories in employer branding. Uncovering compelling employee stories and bringing those stories to life in engaging content may seem to be a narrow concentration of expertise. However, the impact of stories in
Reading Time: 5 minutes We were excited to attend and honored to sponsor the 2020 Talent Brand Summit, held virtually July 7-9. Using a 1980’s video game theme, the 2020 summit focused on knowledge sharing and “leveling up” your talent branding game. There were interesting speakers, informative breakout sessions
Reading Time: 5 minutes If you’ve read any of our intern blog posts from previous interns here at Stories Inc, you know that it’s a pretty great place to work. I have worked here in Marketing and Sales for one year now. During my time, I learned so much about
Reading Time: 9 minutes This month, Rally Recruitment Marketing hosted their inaugural RallyFWD, a virtual conference with a focus on humanizing the candidate experience. We’re constantly looking to find ways that employee stories can help companies improve their candidate experience, from the first interview, to the hire (or rejection)
Reading Time: 6 minutes What a week in San Diego! Conferences are always a great time for learning, networking, and sharing and EBrandCon in San Diego last week was no exception. While the conference did a great job capturing the entire employer brand lifecycle – think conception and research
Reading Time: 4 minutes This post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. The most powerful secret weapon in content marketing is employee stories. Stories are integral to both your talent brand and employee engagement. And it’s
Reading Time: 11 minutes For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. The 2020 event was the first Transform since SmashFly was acquired by Symphony Talent and was completely virtual due to COVID-19. Read
Reading Time: < 1 minute How does your Diversity and Inclusion content make your candidates feel? Our own Bernadette Launi challenges DisruptHR attendees to face the facts: their diversity content isn’t working. Watch the full five minute presentation below to see why you need to be creating inclusion, not diversity
Reading Time: 7 minutes Tobi Lutke, Shopify’s founder and CEO, is one of my favorite business leaders and thinkers. The following story (which I’m paraphrasing from his interview on the Knowledge Project podcast in 2018), is incredibly timely given Shopify’s announcement today. These instances illustrate the relationship between leadership
Reading Time: 6 minutes Whether your audience is candidates, employees, customers, or all three, talking to your audience in the midst of the pandemic is challenging. Here’s a trick: include employee experience stories to show the impact of company decisions while give your underlying messages emotional and substantive heft.
Reading Time: 9 minutes Your team members have experienced tremendous change throughout the COVID-19 crisis. Employees want to share their stories of working in the pandemic, and these stories are important content for your employer brand. Your employees’ lives and work have changed dramatically in the pandemic. Some are
Reading Time: 7 minutes Stories Inc. co-founder Scott Thompson shares his core beliefs on leadership during crisis, and why doing everything possible to avoid layoffs is of utmost importance. Watching the Great Financial Crisis of 2008 unfold—from my then perspective as a second-year MBA student—made a lasting impression on