


Employee engagement and talent attraction explained in 5 infographics
Reading Time: 8 minutesOne goal that leaders, cultural stewards, talent acquisition professionals and recruitment marketers all have in common: we all want to create workplaces where people can do their best, most incredible work. The key is to provide alignment for your current and future team members. First,

Three Ways Honest Tea Used Mission to Scale Its Culture
Reading Time: 5 minutes

Best company careers blogs (and why your career site needs one)
Reading Time: 9 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity

Data shows recruitment marketing videos more important than ever in 2022
Reading Time: 5 minutesCompanies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and

3 Ways to Innovate in Employer Branding Right Now
Reading Time: 6 minutesThe employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. To innovate in employer branding, you need to work to keep up with

2025 State of Career Sites: What’s Working (and Not Working) for Top Workplaces [New Research]
Reading Time: 8 minutes67% of candidates visit a company’s careers page before they apply for a job. What do they see when they get there? We looked at all 100 career sites of the 2025 Fortune Best Companies to Work For list to see what they’re showing

The Best Diversity and Inclusion Videos
Reading Time: 7 minutesThe best diversity, equity, and inclusion (DEI) videos don’t just say a company is inclusive, they show it. They feature real employees sharing real experiences, spotlighting how a company makes them feel seen, valued, and celebrated for who they are. That’s what proves a culture

Transform conference recap
Reading Time: 7 minutesWe’re back from the Transform conference! Yes, employee storytelling, culture communications, employer branding, and recruitment marketing are our areas of expertise. So what are we doing at a conference designed for HR professionals? Culture development, change and communications are clear connecting threads between our two

The Best Employee Stories: Our Top Picks
Reading Time: 10 minutesFrom compelling realistic job previews to inclusive leadership spotlights, there are so many ways to use employee stories to activate your brand and bring culture to life. In this post, we share some of our favorite employee stories and the best practices they teach us.

IAMPHENOM 2025 Recap: Using AI to Power Human Connection
Reading Time: 9 minutesLast week, alongside 2,000+ talent professionals, the Stories Inc. team attended IAMPHENOM in Philadelphia. As we sat in a packed auditorium, captivated by Phenom’s latest AI-driven innovations, we noticed something remarkable—no one could look away. From automated interview scheduling to AI-powered fraud detection, all eyes

The Best Employer Branding Videos
Reading Time: 7 minutesVideo is the most powerful tool for activating your employer brand. It brings your employee value proposition (EVP) to life, creates an emotional connection with candidates, and sets you apart in a crowded talent market. But not just any video will do. The best employer