Reading Time: 5 minutesBusiness decisions speak volumes about company values and culture. What corporations choose to fund, sell, or support programmatically is public proof that they are (or aren’t) who they say they are. For example, years ago, CVS Health stopped selling tobacco in their stores (a $2
Reading Time: 9 minutesDEI, as we have known it since 2020, is poised to look different in 2025 and beyond. From the U.S. government eliminating its programs to companies altering strategies and withdrawing commitments, the road ahead is uncertain. But some things will never be different. Like, employees’
Reading Time: 8 minutesEmployee Value Propositions (EVPs) have long been the foundation of employer branding, helping companies articulate what they offer employees in exchange for their time, skills, and commitment. Traditionally, EVPs were thoroughly researched, structured, and documented—often taking months to develop and expected to remain relevant for
Reading Time: 8 minutesIn today’s competitive talent landscape, candidates engage with an average of 12 to 18 touchpoints before applying for a position. These interactions span across various recruitment channels, from exploring your career site to attending recruiting events. Each offers a unique opportunity to showcase your company’s
Reading Time: 5 minutesThe new year brings fresh opportunities to refresh, refocus, and re-energize your organizational storytelling strategy. With a well-structured plan in place, you’ll achieve better alignment across teams, execute projects more efficiently, and create a lasting impact. Who wouldn’t want that? Here are five actionable steps
Reading Time: 9 minutes2025 content planning is upon us! As you set media budgets and priorities for the year ahead, it’s important to check in with greater employer branding trends so your content strategy aligns with candidate expectations and keeps up with the competition. You know we’ve got
Reading Time: 11 minutesCompany culture videos are a powerful way to humanize your employer brand. And in a competitive job market, they can significantly enhance your ability to attract and convert top talent. But what makes a company culture video truly impactful? In this post, we’ll explore best
Reading Time: 7 minutesCompany culture videos are an essential tool for showcasing your values, attracting top talent, and strengthening your employer brand. But a common question arises: how many videos do I need to effectively communicate my company culture? The answer depends on your company size, talent goals,
Reading Time: 7 minutesIf you’re a company, team, people leader, or all of the above, you likely have a constant pulse on what’s happening culturally at work. And, you have a vision for what it could be and the company culture goals you’d like to achieve! As you
Reading Time: 2 minutesIt’s here: the 2025 Recruitment Marketing Content Planner — a worksheet download designed by Stories Inc. just for culture communicators. It’s our most popular recruitment marketing and employer branding content planning resource. This is the latest version of our celebrated planners. Every year, this planner
Reading Time: 8 minutesLearning how to create a company culture video is essential for showcasing your values, connecting with employees, and attracting top talent. But not every video hits the mark. The best culture videos go beyond generic statements and buzzwords—they bring your unique culture to life through
Reading Time: 6 minutesAs Thanksgiving approaches, it’s the perfect season to pause and reflect on the role gratitude plays in shaping a thriving workplace. Gratitude at work is more than just a fleeting feeling—it’s a testament to an exceptional employee experience, one that surpasses expectations and leaves a