Reading Time: 4 minutes Engage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 7 minutes You CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that
Reading Time: 2 minutes When an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 10 minutes The best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
Reading Time: 2 minutes Stories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for? So much changed at
Reading Time: 7 minutes It’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in
Reading Time: 5 minutes Companies need recruitment marketing videos in 2022, as data from leading sources show. Savvy marketers know video is critical to communicating your message and educating and influencing an audience. In recruitment marketing, video is critical to reaching the best candidates, creating awareness and engagement, and
Reading Time: 4 minutes Employer branding videos that are long-form and feature compelling content expertly engage audiences. There’s a lot of buzz about 15 second videos in the age of TikTok. And, all lengths of video content show increased engagement and views year over year. But long-form video —
Reading Time: 6 minutes Peter Jennings is currently the sales lead at Stories Inc. and he formerly consulted employers at Glassdoor for three years. Here he shares the best content for Glassdoor company profile pages: stories you’ve captured from your employees. Every company has its own story and employee
Reading Time: 2 minutes Employee spotlights are typically one employee profile, used in one place. Oh yes, we can do better! Stories Inc. has reinvented the employee spotlight for recruitment marketing and employee engagement, recognition and retention. Today, there’s a turnover tsunami happening. We know employee recognition is directly
Reading Time: 11 minutes The best diversity and inclusion videos communicate an inclusive corporate culture by sharing employee experiences. Prove that your company values diversity, inclusion, and belonging by uncovering and amplifying a variety of employee voices from throughout your company. That’s the only way to prove your actions
Reading Time: 6 minutes On this blog, the Stories Inc. team strives to continuously share with our community the most up-to-date and best employer branding resources for your own content creation strategies. Although we’re just a few months in for 2022, we’ve already received record hits and downloads of