Reading Time: 7 minutesHow can talent marketers support our underrepresented employees this second, and forever? How can we use our marketing skills to amplify their stories while also proving corporate allyship? First, be true allies. Amélie Lamont’s Guide to Allyship provides us with the a powerful definition of allyship,
Reading Time: 7 minutesWe watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. We’re always watching the culture videos released by companies trying to communicate
Reading Time: 2 minutesThe best diversity and inclusion recruitment marketing and culture content features employee stories as proof. These stories prove what your company has done to make work experiences better. Most companies have pledged their commitment to D&I. But, employee stories back up these commitments by showing
Reading Time: 2 minutesAccess our on-demand DEI Presentation from TA Week! This workshop shows how employee stories communicate DEI progress and strategy, with examples from leading brands. “Diversity and inclusion statements” may be rooted in good intention, but they’re ineffective. Audiences will believe an organization really values DEI
Reading Time: 8 minutesCreating and activating an employee value proposition (EVP) is an important part of your employer brand. Supporting your EVP and employer brand pillars with employee stories is essential to a successful brand launch. What is an Employee Value Proposition? Employee value propositions are promises to
Reading Time: 2 minutesDownload our Employee Value Proposition Guide and start activating your EVP with stories! EVP statements are useful and important guideposts to building your employer brand. Yet, EVPs and the pillars that support them often mean a lot more to the people who created it than
Reading Time: 4 minutesEngage employees and recruit candidates with storytelling from your team. Employee stories show values in action internally and externally. This piece is an excerpt from our content guide, Activate Your Employee Value Proposition with Stories. Employee stories that embody the company’s values, cultural statements and
Reading Time: 7 minutesYou CAN deliver fantastic recruitment marketing in 2021. Blend virtual and in-person storytelling best practices in the year ahead. With coronavirus vaccines rolling out around the world, it feels like there’s a light at the end of the pandemic tunnel. However, despite the hope that
Reading Time: 2 minutesWhen an employer is a family tradition, those employee stories make for compelling content. This Story of the Year from Lockheed Martin brings the company culture and its early career opportunities to light. When your work family is actually related to you, Thanksgiving dinner might
Reading Time: 10 minutesThe best company careers blogs not only build candidate engagement and drive traffic. They also convert passive seekers into candidates, talent community subscribers, fans of your employer brand, or all of the above. Ultimately, a careers blog is a great channel to give culture clarity
Reading Time: 2 minutesStories Incorporated — experts in recruitment marketing stories told through videos, blogs, social posts and more — shares the top recruitment marketing stories for connecting with candidates in 2022. What does your culture offer that candidates in 2022 are looking for? So much changed at
Reading Time: 7 minutesIt’s no surprise to us that the data shows that the group people trust most in 2021 is employees. The 2021 Edelman Trust Barometer and its recent special reports (namely, The Belief-Driven Employee, Trust – The New Brand Equity, and Business and Racial Justice in