Reading Time: 10 minutesRallyFwd brings together thousands of recruitment marketing professionals for presentations packed with forward-thinking recruitment marketing strategies that level up employer branding skills. Given the recruiting challenges today, sessions focused on what employer branding and recruitment marketing professionals can do in 2022 to level up their

Reading Time: 6 minutesYour marketing department is slammed. But, YOU can create great recruitment marketing without your marketing department. Develop awesome visual content featuring real employees, and your talent acquisition, employer branding and recruitment marketing expertise. Here are some tips that will wow your audiences (and your marketing colleagues!). 

Reading Time: 9 minutesThis has been a year packed with change. It required us all to revisit our fundamentals … or reinvent ourselves completely.   TA Week — EBrandCon, SRSC, and Talent Sourcing Strategies — virtually brought together industry leaders from around the world for five info-packed days to

Reading Time: 7 minutesWe break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership

Reading Time: 4 minutesScott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand

Reading Time: 4 minutesStories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on

Reading Time: 5 minutesStitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.

Reading Time: 6 minutesIn case you hadn’t yet read enough about the Gamestop drama, I wanted to focus on one aspect of the story: its lesson on the importance for companies to align everything with mission. Last week, Robinhood had to temporarily limit trading of Gamestop and other

Reading Time: 4 minutesAt the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee

Reading Time: 7 minutesScott Thompson shares the impact of Tony Hsieh on modern business, customer interactions, and Stories Inc. And, he honors Hsieh’s memory. I was shocked and saddened to hear that Tony Hsieh passed away at the age of 46 this past weekend. Hsieh has always been

Reading Time: 7 minutesTobi Lutke, Shopify’s founder and CEO, is one of my favorite business leaders and thinkers. The following story (which I’m paraphrasing from his interview on the Knowledge Project podcast in 2018), is incredibly timely given Shopify’s announcement today. These instances illustrate the relationship between leadership