Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership

Reading Time: 4 minutes Scott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand

Reading Time: 9 minutes Innovative and empathetic ways companies can support working parent employees during the pandemic, with stories of what’s working now. At 9 a.m. this morning, all 5 people in my house were on Zoom calls. The two adults had work meetings, and the three kids had

Reading Time: 4 minutes Stories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on

Reading Time: 5 minutes Stitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.

Reading Time: 6 minutes In case you hadn’t yet read enough about the Gamestop drama, I wanted to focus on one aspect of the story: its lesson on the importance for companies to align everything with mission. Last week, Robinhood had to temporarily limit trading of Gamestop and other

Reading Time: 4 minutes At the start of 2020, we tried to write the best recruitment marketing blogs possible. We wrote about best practices for creating culture content for candidates. We wrote about what makes a compelling employee story. And we wrote about how to uncover and capture employee

Reading Time: 10 minutes Here are the best employee stories of 2020. These stories reveal culture and teach us something new about talent brand. Enjoy! This year we were reminded how differently each of us experiences life (and work).  Additionally, it’s shown us who companies really are. Organizations needed

Reading Time: 2 minutes We think it’s wonderful when team members we interview describe their company culture as being a family. That’s a great thing to feel, and we’re happy your company is creating an environment where your employees are supported. The problem is, that employee testimonial gives candidates

Reading Time: 6 minutes Stories that reveal what it’s really like to do a specific job at your company, combined with insights into culture, are powerful. That’s why A Day in the life Video is a must-have in your employee storytelling content library to attract top talent. Candidates want to