Reading Time: 6 minutes Candidate experience. It’s a term you’ve probably heard thrown around in these parts a lot lately and in fact, if you search it now, you’ll have over 26 million results to search through, with some of the top results being answers to the simple query
Reading Time: 3 minutes Gathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?
Reading Time: 5 minutes In our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than
Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get
Reading Time: 4 minutes This post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our
Reading Time: 4 minutes This post originally appeared on SRSC’s blog. A few years ago I read 90% of employees make their decision to stay long-term at a company within the first six months. This really stuck with me. As a (former) talent acquisition manager, our team considered tenure/turnover an important
Reading Time: 7 minutes Using video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really
Reading Time: 5 minutes No matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging. Working with your filming team on a plan for capturing better B-roll will
Reading Time: 4 minutes Using video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really
Reading Time: 6 minutes Three months. It’s about all the time you have to make a lasting impression on your summer interns, and hopefully convert a handful into full-time hires. So as a campus recruiter, at this point in mid-July you’ve done your job: you’ve recruited a superior class
Reading Time: 4 minutes I am a rising senior in college, so where I want to work when I graduate is at the front of my mind. Entering the workforce out of college can be overwhelming, but it helps to know what kind of company to look for. In
Reading Time: 5 minutes You’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s