Reading Time: 5 minutesOver the past few years, we’ve worked closely with Dell and their Employer Brand team to find great stories and create content to show what it’s really like to work for Dell within a diverse array of different talent and background groups, such as interns

Reading Time: 6 minutesCandidate experience. It’s a term you’ve probably heard thrown around in these parts a lot lately and in fact, if you search it now, you’ll have over 26 million results to search through, with some of the top results being answers to the simple query

Reading Time: 3 minutesGathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?

Reading Time: 5 minutesIn our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few years ago I read 90% of employees make their decision to stay long-term at a company within the first six months. This really stuck with me. As a (former) talent acquisition manager, our team considered tenure/turnover an important

Reading Time: 7 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Reading Time: 5 minutesNo matter how much B-roll you film, you can never have too much. While people telling stories is ultimately what drives our style of videos, B-roll and graphics make them more engaging.  Working with your filming team on a plan for capturing better B-roll will

Reading Time: 4 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really