Reading Time: 6 minutesWhat a week in San Diego! Conferences are always a great time for learning, networking, and sharing and EBrandCon in San Diego last week was no exception. While the conference did a great job capturing the entire employer brand lifecycle – think conception and research

Reading Time: 2 minutesWe are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts

Reading Time: 5 minutesWe attended the WorkHuman conference this week and heard from Simon Sinek. He gave a great presentation using concepts from his new book, The Infinite Game (coming out in October 2018). He spoke about courageous leadership as one of several requirements an organization needs to

Reading Time: 5 minutesMy name is Kat, I’m the inbound marketing manager here, I’m 26 years old, and as of January of 2018 I had never once stepped foot in a Red Lobster restaurant. That is, until our very own Lauryn Sargent dragged me into one on our

Reading Time: 2 minutesLast December, Lauryn Sargent, co-founder of Stories Inc, took the stage at the RecruitDC conference to present on creating compelling and successful recruitment marketing content based solely on employee stories. Her presentation is chock-full of tips and tricks, but more importantly she shares the results

Reading Time: 5 minutesIf you’ve read any of our intern blog posts from previous interns here at Stories Inc, you know that it’s a pretty great place to work. I have worked here in Marketing and Sales for one year now. During my time, I learned so much about

Reading Time: 5 minutesOver the past few years, we’ve worked closely with Dell and their Employer Brand team to find great stories and create content to show what it’s really like to work for Dell within a diverse array of different talent and background groups, such as interns

Reading Time: 6 minutesCandidate experience. It’s a term you’ve probably heard thrown around in these parts a lot lately and in fact, if you search it now, you’ll have over 26 million results to search through, with some of the top results being answers to the simple query

Reading Time: 3 minutesGathering and featuring authentic employee testimonials and stories is now a generally accepted best practice in employer branding content strategy and recruitment marketing content development. So if more than 50 percent of the Fortune 500 use a story approach, will it eventually become a stale strategy?

Reading Time: 5 minutesIn our world of company culture, we often talk about fit, and how it is something to fight (and hire) for. A lot of it makes sense – if you hire someone who fits into your existing culture, their transition theoretically should be easier than

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our