Creating Compelling Recruitment Marketing Content from Employee Stories
Last December, Lauryn Sargent, co-founder of Stories Inc, took the stage at the RecruitDC conference to present on creating compelling and successful recruitment marketing content based solely on employee stories. Her presentation is chock-full of tips and tricks, but more importantly she shares the results of several real life examples from our client work.
Can’t wait? Go ahead and get your exclusive access to the video here.
Here’s what you can expect:
Lauryn walked through three client case studies where Stories Inc. created specific story-based recruitment marketing content. Each client had their own intentions and goals for the content, making each case study and results, a unique recruitment marketing experience. The three employee stories-based content needs included:
1. Solving specific recruiting challenges at the team level with CVS Health.
2. Taking a “culture sweep” approach to communicate the culture of a multi-location client environment within a large company like Sodexo.
3. Creating content that dives deep within different talent categories within Dell, including interns, veterans and women in technology.
Bonus video content includes:
Access to the presentation’s highly interactive Q+A session with the audience. Lauryn fields and provides thoughtful and actionable answers to questions such as, “How do you get the best stories from employees?” and “What if you work in a really tough environment? You’ll also be able to view Lauryn’s slides throughout the presentation as she moves through it on stage.