To wrap up 2024, Stories Inc. celebrated some of the best employee stories we uncovered throughout the year and the employee storytelling best practices they teach us. To catch future campaigns like this in real time, follow along on our LinkedIn channel!

Jump to:

• Stellantis: Meet the Makers, Wind Tunnel Specialist
• Pixar Animation Studios: Technology Team Spotlight
• AARP: EVP Overview Video
• Cencora: Inclusive Leadership
• The Knot Worldwide: Personal Passion for the Role
• Relativity: Communicating Impact—with a twist!
• Aegis Ventures: Purpose-Driven Leadership
• BAE Systems: Realistic Job Preview
• Alexion: Purpose-Driven Work
• Stellantis: Meet the Makers, Development Technician Spotlight

From compelling realistic job previews to inclusive leadership spotlights, 2024 was filled with strategic hiring content designed to bring core culture concepts to life and attract top talent to key roles. Without further ado, let’s unveil our 2024 Stories of the Year!

Stellantis: Incredible B-roll to Bring the Work to Life

This Story of the Year from Stellantis spotlights Victor, a product development specialist at the automaker.

Victor takes us inside the wind tunnel where he solves problems others find unsolvable. From designing clamps strong enough to hold a chin-up, to testing soft tops on Wranglers in storm conditions, Victor’s passion for innovation and precision shines.

The incredible b-roll makes this story stand out. Seeing Victor in action—testing airflow, and optimizing designs—brings his work to life and immerses the audience in the cutting-edge technology behind Stellantis’ products.

The takeaway? Pairing employee spotlights with engaging, job-relevant b-roll makes for the most compelling content. It not only showcases the person but also offers a visual glimpse into the exciting work they do.

Read the case study to learn more about Stellantis’ Meet the Makers Campaign.

Pixar Animation Studios: Technology Team Spotlight

The best employee stories do more than inspire—they teach us something new and deepen our understanding of what it’s like to work for an organization.

In this Story of the Year, Pixar takes us behind the scenes to spotlight the technology team responsible for the jaw-dropping visuals we see on-screen. For example, did you know that rendering just one frame of animation can take 50 to 100 hours of processing time?

Featuring stunning b-roll from the movies themselves, this video lets us see Pixar classics like Finding Nemo from a whole new perspective. It’s a masterclass in showcasing lesser-known teams and their contributions in a way that’s both engaging and educational.

AARP: EVP Overview Video

This Story of the Year from AARP captures the essence of their culture: Work Happy.

Through authentic storytelling, we see how AARP supports its team members—whether it’s caregiving hours, hybrid work flexibility, or a strong sense of belonging through ERGs and diverse perspectives. And we don’t only hear about it from storytellers, we see it. From the group events to the smaller moments, this video shows “Work Happy” in action. 

The takeaway: When creating your company culture videos, highlight specific stories and real experiences that align with your EVP. Engaging visuals and compelling b-roll can amplify the emotional connection and drive home your message.

Cencora: Inclusive Leadership

This Story of the Year from Cencora showcases the power of inclusive leadership.

Ruben, an operations director, makes sure everyone on his team has the tools to succeed. When he realized some of his team members spoke English as a second language, he made sure documents and processes were translated into Spanish.

But Ruben’s inclusive leadership goes a step further—it also recognizes and amplifies team member strengths. He highlights how these Spanish-speaking team members create invaluable connections with Spanish-speaking customers, ensuring life-saving medications reach communities that depend on them.

The takeaway: Inclusive leadership isn’t just about removing barriers; it’s about empowering individuals to contribute their unique skills and perspectives. Create diversity and inclusion content that communicates both.

The Knot Worldwide: Personal Passion for the Role

In this short Story of the Year video, Emily from The Knot Worldwide’s Galway office shares how her lifelong fascination with names and heritage intersects with her work writing baby name descriptions for The Bump.

From uncovering the meaning behind an Aztec name like “turquoise serpent” to crafting meaningful, research-based descriptions, Emily’s passion shines through.

The takeaway: When creating employee profiles, focus on the personal passions that connect your team members to their roles. By highlighting these unique intersections, you bring authenticity to your storytelling and offer candidates a real glimpse into your culture.

Read the case study to learn more about our work with The Knot Worldwide.

Relativity: Communicating Impact—with a twist!

This Story of the Year from Relativity highlights how their legal technology empowers changemakers like Andrew to secure justice for the wrongfully convicted.

By featuring both a customer testimonial and the team behind the initiative, the video moves beyond the traditional scope of employer brand and shows how a career at Relativity can help drive systematic change. 

Your takeaway: Social impact stories resonate deeply with audiences. By spotlighting how your organization enables meaningful change—in your customer’s own words—you demonstrate your purpose and the real difference you make.

Aegis Ventures: Purpose-Driven Leadership

This Story of the Year from Aegis Ventures’ founder and CEO shows how personal experiences can fuel a purpose-driven mission. Witnessing his mother’s struggles with the healthcare system sparked a lifelong passion to create solutions that improve access, quality, and outcomes.

At AegisVentures, this mission bridges two worlds: cutting-edge technology and real-life challenges. The result? Tangible, life-changing impact.

The takeaway: Leader storytelling connects your mission to the personal passion that drives it. Sharing these stories inspires teams and attracts candidates who align with your purpose.

BAE Systems: Realistic Job Preview

This Story of the Year comes from Nakia, an Operations Manager at BAE Systems Inc. Nakia shares a realistic glimpse into her role—from coordinating with craftspeople and government stakeholders to ensuring safety and operational excellence on Navy vessels.

This video doesn’t just explain the role; it helps candidates understand if it’s the right fit for them. 

With its transparent look at day-to-day challenges and rewards, it enables candidates to opt in—or opt out—based on their values, work style, and career goals.

The takeaway: Realistic job previews are invaluable for attracting the right candidates. Sharing honest perspectives about the role, including its demands and rewards, ensures a better fit and hires whose expectations match reality.

Alexion: Purpose-Driven Work

This inspiring Story of the Year from Alexion Pharmaceuticals showcases how purpose-driven work can ignite a lifetime of passion.

Starting with a backyard carnival to help children in need, this leader’s journey to patient advocacy now includes building and leading a global team dedicated to bringing patient insights into the organization’s operations. Through her story, we see how deeply personal connections to purpose can shape not only her work but the culture of her team.

Your takeaway: Leader stories are powerful tools to convey an organization’s mission and values. Highlighting leaders who connect purpose to their leadership style can attract candidates who align with your vision and want to contribute to meaningful work.

Read the case study to learn more about our work with Alexion.

Stellantis: Show the Personal Journey

David Hoffman’s 29-year journey with Stellantis showcases the incredible impact of personal connections and seizing unexpected opportunities.

From his early days as a dealership mechanic to becoming a development technician in the aerothermal lab, David’s story highlights how hands-on experience, curiosity, and mentorship can lead to an extraordinary career.

Your takeaway: Great employee spotlights tell the whole story. By sharing both the personal journey and professional achievements, you inspire potential candidates while celebrating the diverse paths that lead to meaningful careers.

Stay Tuned for the Rest of the List!

More Stories of the Year coming this week, and follow along on LinkedIn to catch them in real time.

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