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The Best Employee Stories: Our Top Picks

Author: Published on: Published in: Blog Posts
Reading Time: 7 minutes

For every engagement, our team takes a broad view of all the stories we uncovered. There’s dozens of stories, sometimes across several interview days. And, themes always emerge. We start to see consistencies and patterns. Often, this leads to universal truths about a culture or team.

This year, a theme emerged when we reviewed our favorite employee stories of the year.

Almost all of the stories we selected contain multitudes. Yes, they all bring culture to life, and that’s enough. But that’s not the only box they checked.

These favorites, listed here, are working overtime. They communicate many things through stories that are hard to say with written words or taglines alone.

Here are those employee stories we loved that fit this theme.

Jump to:

Stellantis: The Making of a Car

This Story of the Year takes the viewer through the making of a car.

It’s cool. And it could have stopped there.

But, this video also shows how each job contributes to the greater goal, a product at the end of the line. We see and hear from the employee experts who make it happen. From stamping, to transmission, to engine, to paint, through assembly, we understand the level of detail that each job requires to get the car to the end of the line.

Part realistic job preview, part culture insight, this video also uses the sounds of the floor to transport the viewer into the plant. Read the case study to learn more about Stellantis’ Meet the Makers Campaign.

BAE Systems, Inc: Amy’s Story

We know great employee story content often answers the question, “What has your organization done specifically to make an employee’s life better?”

We created a video about a policy that changed Amy’s life. And it’s a great story! That version of her story would be enough.

But, there was more value hidden in more context.

Also in the story, Amy shared how she was supported at a work conference. Colleagues were actually trusted friends. The employer branding team at BAE Systems, Inc. wanted to include this important cultural context.

And, these smart marketers now had two versions of the same story. A shorter version was about fertility benefits (important), and it fit into a general culture video. They also created a longer version, which stands alone as its own piece. It shows the personal impact of the benefits they offer while also showing us that trusting relationships and friendships matter at work.

Both video versions serve a good purpose in providing candidates clarity in different formats, in different channels. Here’s the full context version.

The Knot Worldwide: Giovanni’s Story

Day in the Life videos are the ultimate “check the box” recruitment marketing content.

Authentic? Check. A person starts and finishes their day, usually by entering and leaving work? Check. Personal elements like grabbing coffee or time with their family? Check. Interacting with coworkers? Check. Showing the office and work environment? Check, check.

But there lies the opportunity. Defy expectations and the ordinary by sharing something unexpected. Be creative. Don’t settle and ship your video, don’t just call it a day (in the life). In particular, Day in the Life videos suffer from sameness and predictability.

That’s why we like the added creative touches like graphics. We like the extra exposition that shows and tells why flexibility is important to Giovanni, a real person that’s both like you and uniquely himself.

The Knot Worldwide: Unique Culture Storyteller

Oh yes, your employer brand videos can both promote your culture and your product and/or service.

The Knot Worldwide used a vendor story to elevate their employer brand by addressing misconceptions, showing real world impact, and building emotional connection. And, bonus points: A strong hook and embedded graphic stop the social scroll from the first second.

Intuitive: Employee + Patient Perspective

Intuitive* knew several of their employees had an important dual perspective. They were employees who also had experience as patients, benefitting from surgery that used Intuitive’s product, the da Vinci. They created an entire series devoted to employee storytellers who could talk about their work at Intuitive and their personal experience with the da Vinci. This great compilation video makes the most of their storytellers, who have different experiences that showcase the real impact and benefit of the product and the purpose employees feel at work.

*Intuitive is not a Stories Inc. client.

Stories Inc.: Coming Soon Content

It’s a constant question: how do you squeeze all the value out of your video content?

The World’s Best Marketer reminded us all there is an art to Coming Soon Content. And, entrepreneurs are often told to “build in public;” posting about their journey as a way to connect with their buying audience. Capturing their journey is an important part of marketing their story and product. While Stories Inc. was uncovering and capturing stories for a major hotel chain, we could feel the vibe.

How could we bring our audience along?

The result is a video that’s many things: a snapshot of culture, a coming-soon of an important project, and a Behind-the-Scenes story.

Want to learn more about culture communication, brand activation through stories, and employee storytelling?

Subscribe to our newsletter and follow Stories Inc. on LinkedIn for more tips, resources, and the best employee stories all year long. And if you want to create a story-of-the-year-worthy piece of content in 2026, get in touch with our team!