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2025 Stories of the Year: Our Top Picks

Author: Published on: Published in: Blog Posts
Reading Time: 9 minutes

To wrap up 2025, Stories Inc. is celebrating some of the best employee stories we uncovered throughout the year and the employee storytelling best practices they teach us. To catch future campaigns like this in real time, follow along on our LinkedIn channel!

Because we couldn’t stop at our favorite stories, we’re also celebrating our favorite soundbites of the year and what they say about workplace culture. Enjoy!

From emotional leader spotlights to compelling realistic job previews, 2025 was filled with scroll-stopping content that gave real insight into what sets that workplace apart.

As we gathered our favorites, a theme emerged: yes, many of these videos brought copany culture to life. But these favorites are also working overtime. They communicate many things through stories that are hard to say with written words or taglines alone.

Ready to see what we mean?

Jump to:

BAE Systems, Inc: Amy’s Story

Amy’s story is a powerful one about how the fertility benefits at BAE Systems, Inc. changed her life. But there’s more to the story (there usually is).

In this employee spotlight, we also hear how Amy’s colleagues supported her during her infertility journey, specifically at the work conference where she got that long-awaited phone call. How colleagues were actually trusted friends — and what those relationships say about working at BAE Systems.

Stellantis: The Making of a Car

This Story of the Year takes the viewer through the making of a car.

It’s cool. And it could have stopped there.

But, this video also shows how each job contributes to the greater goal, a product at the end of the line. We see and hear from the employee experts who make it happen. From stamping, to transmission, to engine, to paint, through assembly, we understand the level of detail that each job requires to get the car to the end of the line.

Part realistic job preview, part culture insight, this video also uses the sounds of the floor to transport the viewer into the plant. Read the case study to learn more about Stellantis’ Meet the Makers Campaign.

The Knot Worldwide: Giovanni’s Story

Day in the Life videos are the ultimate “check the box” recruitment marketing content.

Authentic? Check. A person starts and finishes their day, usually by entering and leaving work? Check. Personal elements like grabbing coffee or time with their family? Check. Interacting with coworkers? Check. Showing the office and work environment? Check, check.

But there lies the opportunity. Defy expectations and the ordinary by sharing something unexpected. Be creative. Don’t settle and ship your video, don’t just call it a day (in the life). In particular, Day in the Life videos suffer from sameness and predictability.

That’s why we like the added creative touches like graphics. We like the extra exposition that shows and tells why flexibility is important to Giovanni, a real person that’s both like you and uniquely himself.

ServiceNow: Work Besties

“It’s the people” is a common (and heartwarming) response we hear from storytellers about what sets their workplace apart. But what does that actually look like and say about your workplace?

We love this “Work Besties” series from ServiceNow* because it celebrates the joy of finding friendship at work. And in the process of learning about Mark and Henry’s friendship, we see how ServiceNow has nurtured an inclusive culture that empowers colleagues to be their authentic selves.

*ServiceNow is not a Stories Inc. client.

The Knot Worldwide: A Different Perspective

Oh yes, your employer brand videos can feature more than employees and leaders.

The Knot Worldwide serves two audiences: people who are planning celebrations and vendors providing services. To bring their mission and the basics of their business value to life, the Knot Worldwide team interviewed a vendor who is active on their site.

More than just a testimonial, his story addressed misconceptions, showed real world impact, and built emotional connection. You could consider it an employer brand video, too! And, bonus points: A strong hook and embedded graphic stop the social scroll from the first second.

Intuitive: Dual Perspective for Emotional Impact

Yes, your culture content can include customers.

And if your team members are also users, customers, or product advocates? That’s a wealth of stories.

In Intuitive*’s case, they were able to identify several employees who had undergone surgery with the da Vinci, Intuitive’s product.

The Intuitive team interviewed several team members across the company. They created a series devoted to employee storytellers who could talk about their experience working at Intuitive and their personal experience with the da Vinci. This great compilation video makes the most of their storytellers, who have different experiences that showcase the real impact and benefit of the product and the purpose employees feel at work.

*Intuitive is not a Stories Inc. client.

Stories Inc.: Coming Soon Content

It’s a constant question: how do you squeeze all the value out of your video content?

The World’s Best Marketer reminded us all there is an art to Coming Soon Content. And, entrepreneurs are often told to “build in public;” posting about their journey as a way to connect with their buying audience. Capturing their journey is an important part of marketing their story and product. While Stories Inc. was uncovering and capturing stories for a major hotel chain, we could feel the vibe.

How could we bring our audience along?

The result is a video that’s many things: a snapshot of culture, a coming-soon of an important project, and a Behind-the-Scenes story that capitalizes on the “buzz” of an employee storytelling day.

Regal Rexnord: Best Team Story

This UX team spotlight is an example of team storytelling that works overtime—bringing the UX experience to life and reinforcing what the broader RRX culture stands for.

As Hope reflects on being one of the first members of the UX team, we hear clear echoes of RRX’s universal culture:

  • Innovation — shown through their work bringing e-commerce to manufacturing
  • Collaboration — illustrated through fast-paced, problem-solving “Discovery Sprints”
  • Growing together — a team that’s learning, building, and evolving side-by-side

Team stories like this don’t just highlight a role. They show candidates how your culture comes alive in real work, with real people.

ServiceNow: Leader Spotlight

Leader stories are your content silver bullet: they build trust with candidates, deepen employee engagement, and even win over customers.

Take this example from ServiceNow. In just a few minutes of video, they bring a senior leader to life in a way that feels both approachable and aligned with their broader employer brand. It’s authentic, it’s on-message, and it proves that ServiceNow’s inclusive culture starts at the top.

Want to learn more about culture communication, brand activation through stories, and employee storytelling?

Subscribe to our newsletter and follow Stories Inc. on LinkedIn for more tips, resources, and the best employee stories all year long. And if you want to create a story-of-the-year-worthy piece of content in 2026, get in touch with our team!