Reading Time: 3 minutes Talent Marketing, we love you and all you do for companies and candidates. Let us count the ways (here’s four).  At the TA Week conference, we heard from a variety of speakers that ultimately taught us how we can further our impact as practitioners and leaders

Reading Time: 2 minutes Candidates need more than value statements on a career site to evaluate whether your culture is right for them. Employee testimonials aren’t helpful, either. Bring company culture into focus with stories. Specific, insightful employee stories allow candidates to make informed opt in and out apply decisions.

Reading Time: 2 minutes Employee stories can grab attention and inform candidates at the same time.  With just a few words or an image, some stories get to the heart of what it means to work at your organization. And those quick but powerful stories are ideal social recruiting content. This week,

Reading Time: < 1 minute Storytelling for Gender Equality With our friends and partner, Fairygodboss, we published an ebook: How Storytelling in Recruitment Marketing will Help Achieve Gender Equality in the Workplace. In it we detailed how real women and companies are working to close the gender gap and inequality

Reading Time: < 1 minute Employee stories brings employee value propositions (EVPs) to life for candidates. And that’s where TVP comes in. TVP means Team Value Proposition. Creating a TVP and specific team content shows how the EVP permeates through the entire organization. It’s powerful proof that you are who

Reading Time: 2 minutes Does A Shorter Work Week Help Productivity and Culture? Inspired by the success of our Summer Fridays, we are exploring a similar idea this fall. We are closing the office at noon twice a month on Fridays to further test out a shortened work week

Reading Time: 2 minutes We are serving our clients (sometimes hard hats are required) and fostering a sense of community among our employer branding friends. This community extends to tips for you on what to take off your career site, and what candidates will love if you add. Tips

Reading Time: < 1 minute 8 Employer Branding Podcasts Whether you’re looking for insights into the industry, or inspiration for starting your own employee-based podcast, we hope you enjoy diving into the Stories Inc. list of some of the best employer branding podcasts. Webinar: How to Create Effective Employee Stories

Reading Time: < 1 minute Stories Inc. Believes in Two-Way Reference Checks When Hiring We at Stories Inc. have made an important and innovative change to our hiring process: two-way reference checks.  We recommend this for improving the candidate journey. Founding partner Lauryn was the hiring manager to champion this

Reading Time: 3 minutes Does your culture transcend your organization? Culture extends beyond a company’s four walls. An interesting test: can customers tell when they are talking to someone from your company versus one of your competitors? What would your employees’ personal and professional networks say about your company