Employee stories brings employee value propositions (EVPs) to life for candidates. And that’s where TVP comes in. TVP means Team Value Proposition. Creating a TVP and specific team content shows how the EVP permeates through the entire organization. It’s powerful proof that you are who you say you are.
Therefore, an important part of developing team content is to balance employee stories that are solely about the team (its members, their projects) with stories that are about how the team connects to the overall mission, vision, and values of the company. Your team content should tie your TVP to your EVP.
Examples of TVP and Team Storytelling
Stories Inc. has helped clients such as AstraZeneca, CVS Health, and BAE Systems showcase their TVPs with a team storytelling approach – learn more here.