Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few weeks ago I attended the Social Recruiting Strategies Conference in Austin. In one of the earliest sessions, an audience member mentioned that marketing is often focused on consumer brand, not employer brand. How can she get

Reading Time: 8 minutesThis is a guest blog post by Elyse Schmidt of SmashFly. Consumers interact with as many as 12 touchpoints before making a decision to purchase. We could say the same for candidates, who are more like consumers than ever. Candidates use social media, career sites,

Reading Time: 4 minutes“You should sit in meditation for 20 minutes every day — unless you’re too busy; then you should sit for an hour.” -Old Zen adage As we’ve mentioned, our teammate Pam is taking a class called Meditation and Leadership through the McDonough Business School at

Reading Time: 5 minutesYou’ve always known your internship recruitment strategy can impact long-term hiring goals. Now you’re really glad you invested in internship recruitment marketing for this initiative hiring season: according to NACE’s 2016 annual report, the intern-to-full-time-hire conversion rate is at a 13-year high of 61.9%. That’s

Reading Time: 5 minutesThis year for recruitDC, we did things a little differently…and we volunteered our time to help the recruitDC team out throughout the conference, and we had a blast. The recruitDC team is entirely made up of industry professionals who donate their time to put on

Reading Time: 3 minutesWe love articles here at Stories Incorporated. We read, retweet, and comment on them on Twitter; we send them to each other; we fall down rabbit holes of links and sidebars; sometimes we even write them ourselves. We see so many that jive with what

Reading Time: 3 minutesRecruiting and talent acquisition have grown beyond the bounds of identifying and evaluating people to fill empty roles. There’s an art to it—or a science, depending on who you are—that’s making us think that a better approach is recruitment marketing. Recruitment marketing is every way your

Reading Time: 5 minutesJob-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In

Reading Time: 2 minutesAt Stories Incorporated, we spend a lot of time interviewing storytellers, and—while I think my memory is generally pretty poor—I find myself having an easy time remembering the stories shared with us. We love to turn to an article that explains why the stories we

Reading Time: 3 minutesSince we’re all about stories here at Stories Incorporated, I’d like to start off this post with a classic tale, one that’s been used in many a math and finance class: The Legend of the Chessboard. It’s a short but powerful story. “Interesting story, indeed,”

Reading Time: 6 minutesWe recently downloaded and read Universum’s annual Employer Branding Now 2018 report. By the time we got through it to the end, we had one main takeaway: “Almost everything in here points to stories.” All of the trends could easily be developed and accentuated through

Reading Time: 4 minutesWe’ve all been there—watching a show on Netflix and clicking that familiar button: “Next Episode.” We assure ourselves, “just one more episode” (that happens to be the promise I break the most). I used to wonder if I had no willpower. Why couldn’t I just