Reading Time: 3 minutesWe love articles here at Stories Incorporated. We read, retweet, and comment on them on Twitter; we send them to each other; we fall down rabbit holes of links and sidebars; sometimes we even write them ourselves. We see so many that jive with what

Reading Time: 3 minutesRecruiting and talent acquisition have grown beyond the bounds of identifying and evaluating people to fill empty roles. There’s an art to it—or a science, depending on who you are—that’s making us think that a better approach is recruitment marketing. Recruitment marketing is every way your

Reading Time: 5 minutesJob-seeking is not just about finding a job anymore. It is about finding the right job. Likewise, companies are finally starting to realize that recruitment marketing—putting a concentrated effort into attracting and hiring the right candidate—has long-term benefits that more than cover the investment. In

Reading Time: 2 minutesAt Stories Incorporated, we spend a lot of time interviewing storytellers, and—while I think my memory is generally pretty poor—I find myself having an easy time remembering the stories shared with us. We love to turn to an article that explains why the stories we

Reading Time: 3 minutesSince we’re all about stories here at Stories Incorporated, I’d like to start off this post with a classic tale, one that’s been used in many a math and finance class: The Legend of the Chessboard. It’s a short but powerful story. “Interesting story, indeed,”

Reading Time: 6 minutesWe recently downloaded and read Universum’s annual Employer Branding Now 2018 report. By the time we got through it to the end, we had one main takeaway: “Almost everything in here points to stories.” All of the trends could easily be developed and accentuated through

Reading Time: 4 minutesWe’ve all been there—watching a show on Netflix and clicking that familiar button: “Next Episode.” We assure ourselves, “just one more episode” (that happens to be the promise I break the most). I used to wonder if I had no willpower. Why couldn’t I just

Reading Time: 2 minutesHonesty about your company’s culture, and what a day-in-the-life is like in the role, is essential when recruiting for long term fit. I saw this first hand when I was a recruitment leader, working for an organization whose culture was in process (read: some growing

Reading Time: 5 minutesThis post is inspired by a DisruptHR presentation we’re giving on November 6th (DC friends, get tickets here). Having a No Good, Terrible, Very Bad Day didn’t stop when we reached adulthood. Sometimes, these days happen at (or because of!) our workplace. In employer branding

Reading Time: 4 minutesPsst: it’s employee stories. With the tight talent market and the swell of uninspiring content for candidates out there, there’s a real opportunity and need for all of us to get better at content and recruitment marketing basics:  Understanding our audience Creating content that engages

Reading Time: 5 minutesThis post originally appeared on the SmashFly blog.  Recruitment marketers, we know you’re thinking about funnels that end in hire. But did you know there’s a different approach that can make your job easier and harder at the same time?  Yes, the infinity loop extends