Reading Time: 3 minutesDuring a recent run on the treadmill, I was listening to an episode of Tim Ferriss’ podcast, where he interviewed an entrepreneur named Derek Sivers. The episode is definitely worth a listen in full, but there was one tiny piece of the conversation that was

Reading Time: 4 minutesUsing video is very effective when attracting and engaging new talent. 55% of people watch videos online every day, and over 50% of marketers say video is the type of content with the best ROI. Good recruitment marketing video content shows candidates what it’s really

Reading Time: 4 minutesUpon reading the lengthy New York Times article that primarily blasted Amazon’s workplace practices, I’ll admit, I had my suspicions as to how true-to-life it was, at least on the whole. How could a company be so successful if it wasn’t doing right by its

Reading Time: 3 minutesLooking for an employer branding content example? The way your organization treats its staff when life happens is one place to find great stories. When my son was born three months prematurely and out of state in 2008, we faced a real struggle in getting

Reading Time: 3 minutesMike Ruddle recently posed the question: “Is it time we treated candidates as consumers?” Not long ago, Lauryn discussed extending an organization’s culture beyond the internal team to vendors and customers. Now consider the flipside. What if we treated candidates like customers? No (smart) sales

Reading Time: 3 minutesHave you heard of the Net Promoter Score (NPS)? It’s a metric based on a single direct question to measure customer loyalty: “How likely is it that you would recommend our product/service to a friend or colleague, on a scale of 0 to 10?” Data

Reading Time: 5 minutesWith the 2016-2017 NBA season officially underway, fans are waiting for several plot lines to unravel, not the least of which including how superstar Stephen Curry and his Golden State Warriors will come back from their devastating collapse in the NBA finals this past June.

Reading Time: 4 minutesOne of the biggest factors in how people reacted to the recent New York Times article and the subsequent rebuttal was their perception of Amazon as a workplace before either piece came out. In marketing, a brand is much more than a logo, a tagline,

Reading Time: 6 minutesImagine you’re the CEO of a fast growing company. You look at the pool of applicants to your company and realize that only a small percentage of them are qualified. You further realize that—of that small percentage that are qualified—only a small percentage of those

Reading Time: 4 minutesThe best careers pages have great content. Job seekers want to know about perks, of course, but they also want to hear about current team members’ experiences and know what the culture is like. They want to know what the company values and how that

Reading Time: 8 minutesThis post was originally published on the SmashFly blog. Picture two journeys. Journey 1: You are a candidate. You research potential employers. You’ve updated your resume. You wrote that cover letter. And you went through a 20-minute-plus application process to submit your application. You receive

Reading Time: 3 minutesMark Hoplamazian, CEO of Hyatt Hotels, sat down with a housekeeper at one of the company’s hotels with the hopes of learning some ways that leadership might improve the experience of team members like her. As you’d expect, the housekeeper was a little nervous—after all,