Reading Time: 7 minutesTobi Lutke, Shopify’s founder and CEO, is one of my favorite business leaders and thinkers. The following story (which I’m paraphrasing from his interview on the Knowledge Project podcast in 2018), is incredibly timely given Shopify’s announcement today. These instances illustrate the relationship between leadership
Reading Time: 6 minutesWhether your audience is candidates, employees, customers, or all three, talking to your audience in the midst of the pandemic is challenging. Here’s a trick: include employee experience stories to show the impact of company decisions while give your underlying messages emotional and substantive heft.
Reading Time: 9 minutesYour team members have experienced tremendous change throughout the COVID-19 crisis. Employees want to share their stories of working in the pandemic, and these stories are important content for your employer brand. Your employees’ lives and work have changed dramatically in the pandemic. Some are
Reading Time: 7 minutesStories Inc. co-founder Scott Thompson shares his core beliefs on leadership during crisis, and why doing everything possible to avoid layoffs is of utmost importance. Watching the Great Financial Crisis of 2008 unfold—from my then perspective as a second-year MBA student—made a lasting impression on
Reading Time: 5 minutesThere are so many amazing stories happening at workplaces during the pandemic that candidates and team members will want to know about. Capture your employee stories during COVID-19 right now. You can share them with candidates later. One of my favorite writers and thinkers, Tim
Reading Time: 8 minutesHere’s why a COVID-19 information hub is valuable for your candidates, customers, employees, and employer brand. It has now been over a month since COVID-19 was declared a national emergency in the United States. Talent professionals, in just one month you have accomplished a lot.
Reading Time: 7 minutesLast week, the Talent, Leadership, and Marketing Book Club read Dare to Lead by Brené Brown. One quote particularly resonated with the group: “Clear is kind. Unclear is unkind.” This quote from Brené was a much-needed reminder that empathy and clarity go hand in hand.
Reading Time: 6 minutesCOVID-19 is causing us to change the ways we find and share stories. Currently, all of us in employer brand and recruitment marketing are rethinking our approaches to content creation and promotion. The way we produce content is also changing. With the move to remote
Reading Time: 7 minutesStories Inc. sponsored and hosted the Rally Recruitment Marketing Content Workshop. Lori Sylvia, Rally’s Founder & CEO, led the workshop, and our own Lauryn Sargent presented key recruitment marketing content tips. Attendees included talent acquisition leaders, recruitment marketing experts, and employment brand professionals. Helpfully, the
Reading Time: 6 minutesWhy companies should choose a long-term view over short-term wins With the COVID-19 crisis causing shocks to peoples’ health and to our economy, it’s easy for companies to lose sight of the long view in favor of short-term wins. But the companies that maintain a
Reading Time: 5 minutesJill Shabelman talked to health strategist and employee wellness expert Gus Turner, and he provided tips for companies to improve employees’ well-being. There is a silver lining to the challenges we’re facing as the coronavirus upends work, school, and plans. Social media feeds are exploding
Reading Time: 4 minutesWhen Stories Inc. creates recruitment marketing content for our clients, it doesn’t matter if the content is merely viewed. Above all, your recruitment marketing content should influence the right person to take the next step in the consideration phase as a candidate applying to your