Reading Time: 3 minutes This post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. Employee engagement and talent brand have historically beenviewed as separate initiatives, each living under the purview ofdifferent roles within companies. While the employee engagementand talent
Reading Time: 2 minutes Getting your employer brand and recruitment marketing content plan in order is essential. Whether you are focused on improving the candidate experience, relaunching your careers site, or proving your employer value proposition to candidates, you need compelling employee story content. So how do you start
Reading Time: 6 minutes At Stories Inc, we are often asked why we focus so intently on stories in employer branding. Uncovering compelling employee stories and bringing those stories to life in engaging content may seem to be a narrow concentration of expertise. However, the impact of stories in
Reading Time: 4 minutes This post is an excerpt from our downloadable guide to content marketing & employee stories for employee engagement and talent brand. The most powerful secret weapon in content marketing is employee stories. Stories are integral to both your talent brand and employee engagement. And it’s
Reading Time: < 1 minute Employee stories in content marketing are key to engaging employees and candidates. Our ebook provides a comprehensive guide to creating an effective employee engagement and talent brand content marketing strategy. By implementing the best practices featured in this ebook, you’ll create an employee stories content
Reading Time: 7 minutes How can talent marketers support our underrepresented employees this second, and forever? How can we use our marketing skills to amplify their stories while also proving corporate allyship? First, be true allies. Amélie Lamont’s Guide to Allyship provides us with the a powerful definition of allyship,
Reading Time: 6 minutes In January this year, we wrote an article that was very thoughtful about the top recruitment marketing opportunities for 2020. Looking back, it might as well have been written in January 1995, considering what has followed. But, we weren’t all wrong. In fact, some of the
Reading Time: 11 minutes For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. The 2020 event was the first Transform since SmashFly was acquired by Symphony Talent and was completely virtual due to COVID-19. Read
Reading Time: 2 minutes This year, we are reading books that expand our professional learning and personal growth. Discussing what we learn, and hearing other perspectives, accelerates our learning and deepens our reflection. And it’s more fun to read books together. Hence, the Talent, Leadership, and Marketing Book Club
Reading Time: 6 minutes The best workplaces create environments where employees thrive professionally and personally. World class cultures do this no matter what is happening in the world. In fact, they double down on their commitment to employees during a crisis, whether that’s a pandemic or racial violence. Just
Reading Time: 7 minutes When recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground
Reading Time: 10 minutes Inspired by Simon Sinek’s The Infinite Game and King Arthur Flour’s Covid-19 response, Stories Inc. co-founder and partner Scott Thompson examines leading with an infinite mindset. With many people turning to baking as a source of comfort during the Covid-19 lockdown, King Arthur Flour flew