Reading Time: 6 minutesThe best employer branding videos build a connection between a brand, candidates and employees within mere minutes. Videos enable that bond and brand affinity to happen faster and more effectively than any other media. Since your employer brand content needs to cover a wide variety
Reading Time: 4 minutesThis piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Company cultures are always evolving. In the past two years alone, organizations needed to culturally adjust to a global pandemic, a national racial reckoning, industry talent shortages, and market fluctuations. As
Reading Time: 5 minutesThis piece is an excerpt from our download, The Complete Guide to Organizational Storytelling. Organizational storytelling for employer brand is a forward-thinking strategy for showing talent audiences what it’s really like to work at a company. Employer brand specialists serve the world in hugely essential
Reading Time: 4 minutesOur organizational storytelling for internal communications blog is an excerpt from our download, The Complete Guide to Organizational Storytelling. Internal communications plays a critical role in reinforcing the culture of an organization and delivering company information. With organizational storytelling, internal communications can bring abstract concepts
Reading Time: 4 minutesThis piece on how organizational storytelling and recruitment marketing work together to engage candidates is an excerpt from our download, The Complete Guide to Organizational Storytelling. Recruitment marketing’s job is to attract and convert quality candidates to your organization. According to a recent LinkedIn study,
Reading Time: 4 minutesStories Incorporated shares the steps to an innovative and effective employee engagement strategy: storytelling. This is an excerpt from our comprehensive download, The Complete Guide to Organizational Storytelling. Chief People Officers and employee engagement experts possess an essential mission: develop the culture and its people.
Reading Time: 9 minutesEmployee story content is the best recruitment marketing content, period, and should be part of your always-on recruitment marketing content strategy. Stories from team members are not a once-in-a-while project, or idea for an individual campaign. They’re not a “nice to have” within your culture
Reading Time: 5 minutesProve that your company’s diversity, inclusion and employer brand are fully integrated through real employee stories. Candidates want to know a potential employer is wholly committed to diversity and inclusion. That doesn’t mean your organization has to have arrived at perfection — it’s a continuous
Reading Time: 8 minutesStrategies for communicating diversity, equity and inclusion through storytelling throughout our organizations. Chief Diversity Officers and other team members focused on increasing inclusion and belonging in corporate cultures have some of the most critical roles today. You’re the cartographers and guides on your company’s continuous
Reading Time: 9 minutesWe’re sharing our top five tips for developing a DEI content strategy that connects with candidates and employees, and proves your real commitment. We’ve worked with some of the most progressive companies to create content that supports their diversity, equity and inclusion (DEI) commitment and
Reading Time: 6 minutesShare employee stories in National Disability Employment Awareness Month, October, and celebrate disabled team members all year long. October is National Disability Employment Awareness (NDEA) Month, making this month an ideal time to celebrate the contributions of disabled team members. Of course, every month is
Reading Time: 6 minutesWe were delighted to speak at World Employer Branding Day. Our session was titled The Future of Employee Storytelling: What current trends are telling us. Read on to learn what employer branding content trends are becoming best practices, plus what we see in the future for the employer branding profession.