Reading Time: 4 minutesPsst: it’s employee stories. With the tight talent market and the swell of uninspiring content for candidates out there, there’s a real opportunity and need for all of us to get better at content and recruitment marketing basics:  Understanding our audience Creating content that engages

Reading Time: 7 minutesWe love our work. Because each one of our clients has a distinct culture, every project takes on a life and story of its own and contributes to our growth as recruitment marketers. And while every story provides candidates with insight, some do the job

Reading Time: 8 minutesThere are three critical technical aspects to filming a corporate culture video: audio, lighting, and your background.  When one of these is off, your video has the potential to be hard to hear, a little in the dark (or too much in the spotlight), and

Reading Time: 4 minutesAs of 2023, 84% of U.S. women aged 25-54 were working full time. Women make up close to 50% of the U.S. workforce, which is more than 75 million women.  That’s a lot of women working and potentially looking for new jobs. In a time

Reading Time: 5 minutesBy 2019, videos will make up almost 80% of the content viewed on the internet. With all of that clutter out there, videos can’t just go viral, they must also need to make a larger impact if they’re to draw more of an audience and

Reading Time: 6 minutesCareers sites are underrated.  Considering it’s one of the first places candidates visit on their journey with you, leaving a lasting impression is one of the most important things your career site needs to do.  But, most sites still use stock photos and long-winded text

Reading Time: 6 minutesThis ‘Work Hard, Play Hard’ post is part of our Words to Describe Company Culture series. Also check out our ‘We’re LIke a Family‘ and ‘Bring Your Whole Self to Work‘ posts for more examples of using employee stories to push past generic statements and corporate

Reading Time: 6 minutesImagine yourself surrounded by friends in college, getting internships left and right for the summer….in December. Summer internships don’t start until May or August and I was feeling the pressure of finding an internship that allowed me to grow and learn professionally and personally. My

Reading Time: 4 minutesRecruitment marketers are often faced with the dilemma of determining which is the “right kind” of employee-focused content to use on company career sites, social media and in candidate communications. However, employee testimonials are not the best answer.  Employee testimonials vs. employee stories While employee

Reading Time: 5 minutesMillennial and Gen Z Job Candidate Values  An interesting article from CNBC recently highlighted that “nearly nine out of ten of millennials would consider taking a pay cut to work at a company whose mission and values align with their own according to LinkedIn’s latest Workplace