Reading Time: 7 minutes Stories Inc. co-founder Scott Thompson shares his core beliefs on leadership during crisis, and why doing everything possible to avoid layoffs is of utmost importance. Watching the Great Financial Crisis of 2008 unfold—from my then perspective as a second-year MBA student—made a lasting impression on
Reading Time: 5 minutes There are so many amazing stories happening at workplaces during the pandemic that candidates and team members will want to know about. Capture your employee stories during COVID-19 right now. You can share them with candidates later. One of my favorite writers and thinkers, Tim
Reading Time: 6 minutes Employee advocacy is a powerful way to distribute your employer branding and recruitment marketing messaging. And, team members want to be employer brand ambassadors! So, kickstart your employee advocacy program by creating content your team members will want to share with their networks. When you
Reading Time: 6 minutes An organization’s core values only have power when – and to the extent that – the humans in and around the organization feel a connection to them. When human values and organizational values overlap for employees, that’s when they are truly connected to their workplace.
Reading Time: 6 minutes Why companies should choose a long-term view over short-term wins With the COVID-19 crisis causing shocks to peoples’ health and to our economy, it’s easy for companies to lose sight of the long view in favor of short-term wins. But the companies that maintain a
Reading Time: 5 minutes If you’re attempting to bring the work experience of a particular team to life through story-based content, make sure to speak the team’s language.
Reading Time: 6 minutes On August 1st, Lauryn asked me, “What if we implemented Summer Fridays for the rest of the summer?” We hadn’t considered the option before, but an article making the case for a 4-day work week was making the rounds, so we decided to talk it
Reading Time: 5 minutes We feel extremely lucky to be able to speak with many veterans at the companies we work with. It’s really powerful hearing stories from their service and how they’ve applied the skills they picked up in the military to their civilian careers. At a recent
Reading Time: 4 minutes At Stories Incorporated, we help companies uncover specific stories within their workplaces, because we know candidates crave specificity — as opposed to generic marketing speak — in determining whether they should work at a particular company. It turns out that Malcolm Gladwell appreciates traditional country
Reading Time: 5 minutes SmashFly, a Stories Inc. partner, released its second annual Recruitment Marketing Report Card for the Fortune 500. The document provides an insightful look into best practices and emerging trends in recruitment marketing. Browsing it from the Stories Inc. perspective, you’d think this post would be
Reading Time: 6 minutes Imagine you’re the CEO of a fast growing company. You look at the pool of applicants to your company and realize that only a small percentage of them are qualified. You further realize that—of that small percentage that are qualified—only a small percentage of those
Reading Time: 3 minutes Mark Hoplamazian, CEO of Hyatt Hotels, sat down with a housekeeper at one of the company’s hotels with the hopes of learning some ways that leadership might improve the experience of team members like her. As you’d expect, the housekeeper was a little nervous—after all,