Reading Time: 3 minutes With increases in internet speeds and accessibility to high quality video equipment over the last several years, video has become a popular medium for online storytelling, especially in recruitment marketing. At Stories Inc., we’re big fans of video and we do a great job with

Reading Time: 3 minutes No matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the

Reading Time: 3 minutes Since we’re all about stories here at Stories Incorporated, I’d like to start off this post with a classic tale, one that’s been used in many a math and finance class: The Legend of the Chessboard. It’s a short but powerful story. “Interesting story, indeed,”

Reading Time: 3 minutes During a recent run on the treadmill, I was listening to an episode of Tim Ferriss’ podcast, where he interviewed an entrepreneur named Derek Sivers. The episode is definitely worth a listen in full, but there was one tiny piece of the conversation that was

Reading Time: 4 minutes One of the biggest factors in how people reacted to the recent New York Times article and the subsequent rebuttal was their perception of Amazon as a workplace before either piece came out. In marketing, a brand is much more than a logo, a tagline,

Reading Time: 3 minutes In the early 1970s, Bing Russell (Kurt Russell’s father) decided to move on from his career as an actor in Hollywood to establish an independent baseball team in Portland, Oregon. Portland’s long-time minor league team had just moved away, leaving a void that Russell hoped

Reading Time: 4 minutes The business world’s reputation is still reeling from the excessive greed that drove the economy into the Great Recession of 2008. Fortunately, though, there’s some hope, and it comes in the form of companies that place their mission above profit. For these companies, it just

Reading Time: 2 minutes One of my takeaways from Conscious Capitalism 2015 was something that Simon Sinek said during his keynote. I’m paraphrasing, but he said something like, “To become a great leader, keep in mind that consistency is way more important than intensity.” In other words, making small