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Author: Lauryn

workplace photos

Hiring for culture add: building diverse and inclusive cultures

Reading Time: 7 minutes When recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground

Don’t offer more vacation – close the office instead

Reading Time: 6 minutes Having an unlimited vacation policy is very cool of you. It’s a hallmark of a progressive company. On it’s face, it seems like a great idea. Surely, this new policy will recharge your team and empower employees, all while promoting a culture of trust. Stories

Scott Thompson and Lauryn Sargent, Stories Inc.

Core Values Story

Reading Time: 4 minutes Scott and I were less than a year into building Stories Inc. and things were going great between us. And, we were delighted when we won our first large project, for The Motley Fool. We were even more delighted when we realized we could hire

Capturing Moments that Matter

Reading Time: 3 minutes I have a Big Birthday this September. So, I wanted to do something this summer that would shake up my life a little in celebration. I signed up for a marathon and convinced one of my best friends to run it with me. Except, I’m

The best intern photos to show the workplace experience

Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing

Why team storytelling is the next thing in recruitment marketing

Reading Time: 3 minutes This article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like

Communicate your company’s leadership style using stories

Reading Time: 3 minutes Want to create a thriving culture? Focus on the employee experience. There’s an entire leadership philosophy around putting employees first. It’s called servant leadership. Servant Leadership It’s been around for thousands of years, but Robert Greenleaf coined the term. He defined it as this: “A

A recruitment marketing video example about empowerment

How to create an employer brand that women care about

Reading Time: 5 minutes In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of