Reading Time: 7 minutes When recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground
Reading Time: 6 minutes Having an unlimited vacation policy is very cool of you. It’s a hallmark of a progressive company. On it’s face, it seems like a great idea. Surely, this new policy will recharge your team and empower employees, all while promoting a culture of trust. Stories
Reading Time: 6 minutes Whether your audience is candidates, employees, customers, or all three, talking to your audience in the midst of the pandemic is challenging. Here’s a trick: include employee experience stories to show the impact of company decisions while give your underlying messages emotional and substantive heft.
Reading Time: 7 minutes Stories Inc. Book Clubbing: A Take on What You Do is Who You Are by Ben Horowitz I like the idea of branding a year of my life. 2015, for example, was the Year of the Regrettable Haircut. This year it’s the Year of Learning.
Reading Time: 5 minutes This post is inspired by a DisruptHR presentation we’re giving on November 6th (DC friends, get tickets here). Having a No Good, Terrible, Very Bad Day didn’t stop when we reached adulthood. Sometimes, these days happen at (or because of!) our workplace. In employer branding
Reading Time: 4 minutes Scott and I were less than a year into building Stories Inc. and things were going great between us. And, we were delighted when we won our first large project, for The Motley Fool. We were even more delighted when we realized we could hire
Reading Time: 3 minutes I have a Big Birthday this September. So, I wanted to do something this summer that would shake up my life a little in celebration. I signed up for a marathon and convinced one of my best friends to run it with me. Except, I’m
Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 3 minutes This article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like
Reading Time: 4 minutes Candidates are looking for the real deal about your workplace culture. You want to give it to them, by being as real as possible. So, you’re going to solicit true stories from a variety of people. Then, you’ll create a picture of the employee experience
Reading Time: 3 minutes Want to create a thriving culture? Focus on the employee experience. There’s an entire leadership philosophy around putting employees first. It’s called servant leadership. Servant Leadership It’s been around for thousands of years, but Robert Greenleaf coined the term. He defined it as this: “A
Reading Time: 5 minutes In September, I attended Hubspot’s annual Inbound conference in Boston, a massive convergence of marketers and Hubspot users from around the World. While I was entrenched in learning the latest and greatest marketing techniques to apply here at Stories Inc., I found that many of