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Author: Lauryn

Rule of 3: Local, Glocal and Global Workplace Culture Content

Reading Time: 5 minutes This summer, Stories Inc. is traveling the world for several global employer brands, capturing consistent and compelling content that speaks to local, glocal and global workplace culture (more on that here). These with-it brands recognize the power of personalization and global messaging in their employer

The Best Intern Photos to Show the Workplace Experience

Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing

Team value proposition

Bring the Magic to the Masses by Branding your Team

Reading Time: 6 minutes This article originally appeared in Recruiting Daily.  Sometimes you are recruiting for a group that’s magic. Candidates walk into an in person interview undecided and walk out trying to close you. With team value proposition and team story content, you bring your ace-in-the-hole to the

How to Engage a Team that Needs Branding

Reading Time: 7 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

Why team storytelling is the next thing in recruitment marketing

Reading Time: 3 minutes This article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like

Introducing Team Value Proposition

Reading Time: 4 minutes A Team Value Proposition is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. It requires the employer brand or recruitment marketing leader to partner closely with a business leader in a division, team or

Communicate your company’s leadership style using stories

Reading Time: 3 minutes Want to create a thriving culture? Focus on the employee experience. There’s an entire leadership philosophy around putting employees first. It’s called servant leadership. Servant Leadership It’s been around for thousands of years, but Robert Greenleaf coined the term. He defined it as this: “A

Don’t Offer More Vacation – Close the Office Instead

Reading Time: 6 minutes My co-founder Scott Thompson and I are six years into running our small company, Stories Inc. Because our work exposes us to innovative corporate cultures, it’s easy to be organizationally progressive. We have adapted all kinds of policies for our team that have worked for

internship experience

From a Co-Founder to Our Sales Candidates

Reading Time: 3 minutes To our sales candidates…. As a Stories Inc. co-founder, I’ve been selling constantly since the day we opened our doors. One of the hardest parts of my and Scott’s jobs was finding our product-market fit. It took years, but we’ve built a business in a


Reading Time: 1 minute Solve a Specific Recruiting Challenge Teams, business units, and even different office locations can have unique cultures and recruiting challenges.  Among other benefits, a team storytelling approach allows you to: Communicate a unique team culture Introduce candidate to the team before the interview Ground your