Reading Time: 10 minutes In this UNLEASH America 2023 conference recap, we reflect on some of the most interesting sessions we had the opportunity to attend around pay transparency, company culture, employee engagement and the future of work. Stories Inc.’s own Peter Jennings and Lauryn Sargent attended the UNLEASH
Reading Time: 6 minutes Talent marketers, we love you and all you do for companies, team members, and candidates. As the world of work continues to evolve, it’s more important than ever to show your company is responding to the issues of the day and how you are creating
Reading Time: 2 minutes Whether it’s planning a volunteer day in the community, or matching donations for Giving Tuesday, some organizations excel at giving back. If you’re a culture communicator in a company that’s charitable, this topic has wide-reaching applications and audiences. Looking for good examples to inspire you?
Reading Time: 6 minutes This blog talks about best practices for telling executive leader and founder stories. A lot of small and mid-sized companies are still founder-led. This is such an advantage, storytelling pros! Candidates love hearing founder stories. And when told in a compelling way, founder stories can
Reading Time: 3 minutes Organizational storytelling creates more alignment and less waste among culture communicators in your organization. This and more top takeaways from Stories Incorporated’s LinkedIn Live discussion. Stories Incorporated partner Jill Shabelman oversees the Stories Inc. project team and all client services. Jill and her team conduct
Reading Time: 6 minutes We were delighted to speak at World Employer Branding Day. Our session was titled The Future of Employee Storytelling: What current trends are telling us. Read on to learn what employer branding content trends are becoming best practices, plus what we see in the future for the employer branding profession.
Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 5 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, these blanket statements alone do not serve the candidates searching for real insight into your culture. An employee testimonial
Reading Time: 4 minutes Stories Inc. often develops content for global employer brands, capturing consistent and compelling content that speaks to local, global and glocal workplace culture. These brands recognize the power of personalization and global messaging in their employer branding and recruitment marketing content. They also care about
Reading Time: 6 minutes Engaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk
Reading Time: 4 minutes Stories Inc. developed the concept of Team Value Proposition (TVP). Learn why this concept and team storytelling are important to candidates, employees and culture. A Team Value Proposition is created when you uncover what’s unique about a specific small group experience within the context of
Reading Time: 4 minutes A team value proposition and employee value proposition are inextricably linked and essentially connected. Here’s how to communicate TVP and EVP. TVP is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. The TVP’s foundation