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Author: Lauryn

lauryn and peter unleash 2023 recap

UNLEASH America 2023 Conference Recap

Reading Time: 10 minutes In this UNLEASH America 2023 conference recap, we reflect on some of the most interesting sessions we had the opportunity to attend around pay transparency, company culture, employee engagement and the future of work. Stories Inc.’s own Peter Jennings and Lauryn Sargent attended the UNLEASH

4 reasons why talent marketing is a great career choice

Reading Time: 5 minutes Talent marketers, we love you and all you do for companies, team members, and candidates! We all need to remember why we do what we do. We hope this serves as a reminder of why talent marketing is a great career choice. 1. You’re surrounded

How to highlight your company’s culture of giving and charity

Reading Time: 2 minutes Whether it’s planning a volunteer day in the community, or matching donations for Giving Tuesday, some organizations excel at giving back.  If you’re a culture communicator in a company that’s charitable, this topic has wide-reaching applications and audiences.  Looking for good examples to inspire you?

reverse reference checks

Best Practices for Telling Founder Stories

Reading Time: 6 minutes This blog talks about best practices for telling executive leader and founder stories. A lot of small and mid-sized companies are still founder-led. This is such an advantage, storytelling pros! Candidates love hearing founder stories. And when told in a compelling way, founder stories can

the Stories Inc. team

The future of employee storytelling: what current trends are telling us

Reading Time: 6 minutes We were delighted to speak at World Employer Branding Day. Our session was titled The Future of Employee Storytelling: What current trends are telling us. Read on to learn what employer branding content trends are becoming best practices, plus what we see in the future for the employer branding profession. 

how to engage a team - team branding

Team branding: How to engage a team

Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers

local global and glocal

Rule of 3: local, global and glocal workplace culture content

Reading Time: 4 minutes Stories Inc. often develops content for global employer brands, capturing consistent and compelling content that speaks to local, global and glocal workplace culture. These brands recognize the power of personalization and global messaging in their employer branding and recruitment marketing content. They also care about

Team value proposition

Engaging a team in an employer branding project

Reading Time: 6 minutes Engaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk

workplace photos

Hiring for culture add: building diverse and inclusive cultures

Reading Time: 7 minutes When recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground

Don’t offer more vacation – close the office instead

Reading Time: 7 minutes Having an unlimited vacation policy is very cool of you. It’s a hallmark of a progressive company. On it’s face, it seems like a great idea. Surely, this new policy will recharge your team and empower employees, all while promoting a culture of trust. Stories