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Author: Lauryn

Head of Content Marketing

Reading Time: 6 minutes Stories Inc. is a small team in the growing field of employer branding and recruitment marketing. We are a professional services firm that uncovers stories that communicate culture, and creates compelling content for our clients. We work with leading Fortune 500 employer brands as well

Scott Thompson and Lauryn Sargent, Stories Inc.

Core Values Story

Reading Time: 4 minutes Scott and I were less than a year into building Stories Inc. and things were going great between us. And, we were delighted when we won our first large project, for The Motley Fool. We were even more delighted when we realized we could hire

Capturing Moments that Matter

Reading Time: 3 minutes I have a Big Birthday this September. So, I wanted to do something this summer that would shake up my life a little in celebration. I signed up for a marathon and convinced one of my best friends to run it with me. Except, I’m

Rule of 3: Local, Glocal and Global Workplace Culture Content

Reading Time: 5 minutes This summer, Stories Inc. is traveling the world for several global employer brands, capturing consistent and compelling content that speaks to local, glocal and global workplace culture (more on that here). These with-it brands recognize the power of personalization and global messaging in their employer

The Best Intern Photos to Show the Workplace Experience

Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing

Team value proposition

Bring the Magic to the Masses by Branding your Team

Reading Time: 6 minutes This article originally appeared in Recruiting Daily.  Sometimes you are recruiting for a group that’s magic. Candidates walk into an in person interview undecided and walk out trying to close you. With team value proposition and team story content, you bring your ace-in-the-hole to the

How to Engage a Team that Needs Branding

Reading Time: 7 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

Why team storytelling is the next thing in recruitment marketing

Reading Time: 3 minutes This article was originally posted on Social Recruiting Strategies’ blog. Recruitment marketers, we’re often measured on how well we deliver the reality of the employee experience to prospective hires. Sharing employee stories is a best practice here, because it grounds important but abstract concepts like

Introducing Team Value Proposition

Reading Time: 4 minutes A Team Value Proposition is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. It requires the employer brand or recruitment marketing leader to partner closely with a business leader in a division, team or