Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutes We like positive sentiments like “We’re like a family” or even “I love it here!” We are happy for the person who feels that way. But, this does not serve the candidate, who is searching for real insight into your culture. An employee testimonial is
Reading Time: 5 minutes We watch a ton of recruitment marketing videos (and not just the ones we create for our clients on the daily), and we consume a great deal of corporate diversity and inclusion content. Lately, we have been watching a lot of culture videos that try
Reading Time: 5 minutes Culture communicators, it has been a year. At every turn, the actions of our companies have either reflected our values or reinvented them. You’ve had to understand and communicate organizational change in an uncertain world, all while going through your own terrible experiences personally. Amongst
Reading Time: 4 minutes Stories Inc. often develops content for global employer brands, capturing consistent and compelling content that speaks to local, global and glocal workplace culture. These brands recognize the power of personalization and global messaging in their employer branding and recruitment marketing content. They also care about
Reading Time: 6 minutes Engaging a team in an employer branding project will increase employee engagement. Capture their stories for recruitment marketing content that will reach, and inspire, the right candidates. Sometimes you are recruiting for a group that’s magic. Candidates walk into an in-person interview undecided and walk
Reading Time: 4 minutes Stories Inc. developed the concept of Team Value Proposition (TVP). Learn why this concept and team storytelling are important to candidates, employees and culture. A Team Value Proposition is created when you uncover what’s unique about a specific small group experience within the context of
Reading Time: 4 minutes A team value proposition and employee value proposition are inextricably linked and essentially connected. Here’s how to communicate TVP and EVP. TVP is created when you uncover what’s unique about a specific small group experience within the context of the larger organization. The TVP’s foundation
Reading Time: 7 minutes When recruiting new team members, evaluating for “culture fit” is an outdated practice because it can lead to discriminatory hiring practices. When you rely on rapport as a major hiring criteria, you’ll prefer candidates with whom you easily connect … likely because of common ground
Reading Time: 7 minutes This article was written before the COVID-19 pandemic. But, given May is Mental Health Awareness month and our collective stress levels have risen dramatically this year, we updated the post for current times. In it we share the benefits of closing the office vs. offering
Reading Time: 6 minutes Whether your audience is candidates, employees, customers, or all three, talking to your audience in the midst of the pandemic is challenging. Here’s a trick: include employee experience stories to show the impact of company decisions while give your underlying messages emotional and substantive heft.
Reading Time: 7 minutes Stories Inc. Book Clubbing: A Take on What You Do is Who You Are by Ben Horowitz I like the idea of branding a year of my life. 2015, for example, was the Year of the Regrettable Haircut. This year it’s the Year of Learning.