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Author: Bernadette

5 Employee Stories that Capture the Thanksgiving Spirit

Reading Time: 3 minutes It’s turkey time! Besides all the mashed potatoes, stuffing, and pecan pie you’ll be consuming on Thursday (or is that just me?) this week provides the opportunity to reflect and keep things in perspective. Who and what have added value to my life in the

4 hiring manager videos candidates will love

Reading Time: 5 minutes As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and personalized needs of candidates throughout the candidate experience.  A surprise to no one: people want to meet their future boss. 53% of

5 Story Mediums for Your Next Recruitment Marketing Content Project

Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements.  Employee stories are also extremely versatile. So as you embark on your next

Humanizing the Candidate Experience: SRSC 2019 in Review

Reading Time: 9 minutes Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies.  When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one

Thoughtfulness is Contagious: A Core Value Story

Reading Time: 2 minutes Last week, Lauryn and I were in the courtyard working on our marketing content for the upcoming week. As we were wrapping up she asked me out of nowhere, “Have you ever heard of the musical Dear Evan Hansen?” “No,” I answered. “Why do you

BAE Systems

Reading Time: 9 minutes BAE Systems, Inc and its 32,000+ team members have been serving our nation’s armed forces for the past 18 years. Broken down into three units — electronic systems (ES), intelligence and security (I&S), and platforms and services (P&S) — teams of engineers, project managers, and

The Best Intern Recruiting Content

Reading Time: 3 minutes 45% of interns nationwide converted into full-time hires in 2018 (NACE). Whether you’re hiring one intern or 100, you know a strong recruitment class can reduce cost-per-hire and better ensure culture fit in the long run. Let’s do this! Not all intern content is created

Brand your business unit using Team Storytelling

Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

Yeah, I Said It: Your Diversity Content Isn’t Working

Reading Time: < 1 minute How does your Diversity and Inclusion content make your candidates feel? Our own Bernadette Launi challenges DisruptHR attendees to face the facts: their diversity content isn’t working. Watch the full five minute presentation below to see why you need to be creating inclusion, not diversity

The Best Photos for Employer Branding and Recruitment Marketing

Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They