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Author: Bernadette

Celebrating Employee Milestones with Employee Spotlights

Reading Time: 6 minutes What do a core value award winner, newly promoted manager, and employee reaching their five-year mark all have in common? They have all experienced major employee milestones! And, they likely have a story to tell about it.  As a culture communicator, fostering a culture of

Torin Ellis presenting at Transform

Transform 2020 Recruitment Marketing Conference Recap

Reading Time: 11 minutes For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. The 2020 event was the first Transform since SmashFly was acquired by Symphony Talent and was completely virtual due to COVID-19. Read

Employees want to share their stories from the crisis. Here’s why.

Reading Time: 9 minutes Your team members have experienced tremendous change throughout the COVID-19 crisis. Employees want to share their stories of working in the pandemic, and these stories are important content for your employer brand. Your employees’ lives and work have changed dramatically in the pandemic. Some are

covid-19 info hub

Why you need a COVID-19 information hub on your website

Reading Time: 8 minutes Here’s why a COVID-19 information hub is valuable for your candidates, customers, employees, and employer brand. It has now been over a month since COVID-19 was declared a national emergency in the United States. Talent professionals, in just one month you have accomplished a lot.

You need empathy and clarity on your career site right now

Reading Time: 7 minutes Last week, the Talent, Leadership, and Marketing Book Club read Dare to Lead by Brené Brown. One quote particularly resonated with the group: “Clear is kind. Unclear is unkind.” This quote from Brené was a much-needed reminder that empathy and clarity go hand in hand. 


Reading Time: 9 minutes Hundreds of candidate and employee experience enthusiasts gathered for the IAMPHENOM conference last week. We were there, and we’re bringing what we learned to you! Phenom People CEO & co-founder Mahe Bayireddi set the scene in his opening keynote, “The 4th Industrial Revolution Is Upon

talent acquisition week review

Talent Acquisition Week review: impact, strategy, accountability

Reading Time: 9 minutes Last week in San Francisco, Employer Branding Strategies Coference (EBrandCon), Social Recruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Having attended four EBrandCons and three SRSCs, this wasn’t our first time around

Humanizing the Candidate Experience: SRSC 2019 in Review

Reading Time: 9 minutes Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies.  When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one

Thoughtfulness is Contagious: A Core Value Story

Reading Time: 2 minutes Last week, Lauryn and I were in the courtyard working on our marketing content for the upcoming week. As we were wrapping up she asked me out of nowhere, “Have you ever heard of the musical Dear Evan Hansen?” “No,” I answered. “Why do you

Brand your business unit using Team Storytelling

Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member