Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member
Reading Time: 6 minutes The standalone story. Where to begin to express our love for it!? When I’m conducting interviews and the storyteller happens upon a story that I just KNOW is perfect, my heart starts racing, a smile flashes across my face, and I happily tell our interviewee
Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates (like videos), a photo lets candidates put themselves in the shoes of someone who works at your
Reading Time: 7 minutes “Diversity is being invited to the party, inclusion is being asked to dance.” Oft-used in the diversity and inclusion space, this distinction between representation and true acceptance is a great bar to measure our recruitment marketing content against, too. For that same reason you need
Reading Time: 4 minutes When I was first introduced to the team at One Technologies (OT) in spring 2017, I knew they were a special bunch. Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers
Reading Time: 6 minutes Quick. Think of a piece of corporate content that fires you up, can make you cry without saying a word, and invokes action in their audience. Even if that action is just to call your mom. Those are three of my all-time favorite ads from
Reading Time: 6 minutes Over the course of our projects, we have interviewed hundreds of team members across a diverse array of industries, company sizes, and cultures. Despite the many unique differences throughout companies, we’ve found how people describe their workplace is actually often pretty similar — and that
Reading Time: 7 minutes So, you’ve uncovered some great team member stories from within your organization to be used for your next employer branding campaign, now what? These stories don’t have to be ‘one and done.’ By their very nature, stories can be repurposed within different contexts. Think of
Reading Time: 5 minutes A close friend of mine recently recounted a conversation she had had around workplace flexibility. Her colleague, who is a mother of two, said to her: “For you young professionals, it seems like work is always expected to be your number one priority. Everyone is
Reading Time: 6 minutes There’s a lot going on in the mind of a Stories Inc. interviewer when we talk to storytellers (employees our clients have chosen to be culture communicators). Keeping with project goals while creating a comfortable and fun environment are some of our top priorities. And
Reading Time: 7 minutes As a new grad working in the employer branding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and
Reading Time: 4 minutes For anyone who has traveled for work, you know that you rarely have the time to truly see and visit the places you are working in. So for every deep-dish pizza suggestion I receive prior to Chicago trips, scenic hike recommendations in New England, and