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Author: Bernadette


5 employee stories that capture the Thanksgiving spirit

Reading Time: 4 minutes Stories Inc. shares 5 employee stories that communicate thanksgiving and gratitude for these team members’ places of work. In 2020, these stories are more important than ever! As we prepare for a Thanksgiving that looks a little different this year, the Stories Inc. team is

Torin Ellis presenting at Transform

Transform 2020 Recruitment Marketing Conference Recap

Reading Time: 11 minutes For over five years now, Transform has brought together the brightest in talent acquisition and recruitment marketing with the goal of transforming an industry. The 2020 event was the first Transform since SmashFly was acquired by Symphony Talent and was completely virtual due to COVID-19. Read

Employees want to share their stories from the crisis. Here’s why.

Reading Time: 9 minutes Your team members have experienced tremendous change throughout the COVID-19 crisis. Employees want to share their stories of working in the pandemic, and these stories are important content for your employer brand. Your employees’ lives and work have changed dramatically in the pandemic. Some are

covid-19 info hub

Why you need a COVID-19 information hub on your website

Reading Time: 8 minutes Here’s why a COVID-19 information hub is valuable for your candidates, customers, employees, and employer brand. It has now been over a month since COVID-19 was declared a national emergency in the United States. Talent professionals, in just one month you have accomplished a lot.

You need empathy and clarity on your career site right now

Reading Time: 7 minutes Last week, the Talent, Leadership, and Marketing Book Club read Dare to Lead by Brené Brown. One quote particularly resonated with the group: “Clear is kind. Unclear is unkind.” This quote from Brené was a much-needed reminder that empathy and clarity go hand in hand. 


Reading Time: 9 minutes Hundreds of candidate and employee experience enthusiasts gathered for the IAMPHENOM conference last week. We were there, and we’re bringing what we learned to you! Phenom People CEO & co-founder Mahe Bayireddi set the scene in his opening keynote, “The 4th Industrial Revolution Is Upon

talent acquisition week review

Talent Acquisition Week review: impact, strategy, accountability

Reading Time: 9 minutes Last week in San Francisco, Employer Branding Strategies Coference (EBrandCon), Social Recruiting Strategies Conference (SRSC), and Talent Sourcing Strategies Summit converged for three days and one epic conference experience: Talent Acquisition Week. Having attended four EBrandCons and three SRSCs, this wasn’t our first time around

Hiring manager videos

4 hiring manager videos candidates will love

Reading Time: 5 minutes As a recruitment marketer, you understand the importance of your content stack. You need at-the-ready content that appeals to the universal, targeted, and personalized needs of candidates throughout the candidate experience.  A surprise to no one: people want to meet their future boss. 53% of

5 story mediums for your next recruitment marketing content project

Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements.  Employee stories are also extremely versatile. So as you embark on your next

Humanizing the Candidate Experience: SRSC 2019 in Review

Reading Time: 9 minutes Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies.  When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one

Thoughtfulness is Contagious: A Core Value Story

Reading Time: 2 minutes Last week, Lauryn and I were in the courtyard working on our marketing content for the upcoming week. As we were wrapping up she asked me out of nowhere, “Have you ever heard of the musical Dear Evan Hansen?” “No,” I answered. “Why do you