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Author: Bernadette

What culture content do I need for my chatbot?

Reading Time: 4 minutes This post is an excerpt from our Complete Content Guide to your Fuel your Recruitment Marketing Technology. Download the guide here.  You’ve gotten the green light to add a chatbot to your recruitment marketing tech toolkit. Congrats!  Where career sites give rich insight into culture

5 Story Mediums for Your Next Recruitment Marketing Content Project

Reading Time: 4 minutes We know that employee stories is the strongest form of recruitment marketing content. An employee story gives candidates REAL insight into your workplace, is memorable, and supports your broader employer brand statements.  Employee stories are also extremely versatile. So as you embark on your next

Humanizing the Candidate Experience: SRSC 2019 in Review

Reading Time: 9 minutes Last week over 150 recruitment marketing and talent acquisition professionals took Philadelphia by storm with the goal of honing and expanding their social recruiting strategies.  When emcee and Diversity & Inclusion guru Torin Ellis took the stage, he didn’t talk long. He had just one

Thoughtfulness is Contagious: A Core Value Story

Reading Time: 2 minutes Last week, Lauryn and I were in the courtyard working on our marketing content for the upcoming week. As we were wrapping up she asked me out of nowhere, “Have you ever heard of the musical Dear Evan Hansen?” “No,” I answered. “Why do you

BAE Systems

Reading Time: 9 minutes BAE Systems, Inc and its 32,000+ team members have been serving our nation’s armed forces for the past 18 years. Broken down into three units — electronic systems (ES), intelligence and security (I&S), and platforms and services (P&S) — teams of engineers, project managers, and

The Best Intern Recruiting Content

Reading Time: 3 minutes 45% of interns nationwide converted into full-time hires in 2018. Whether you’re hiring one intern or 100, you know a strong recruitment class can reduce cost-per-hire and better ensure culture fit in the long run. Let’s do this! Not all intern content is created equal,

Brand your business unit using Team Storytelling

Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

The Best Photos for Employer Branding and Recruitment Marketing

Reading Time: 4 minutes Does a photo really speak a thousand words? If it’s about your workplace, then yes! Just like every other piece of recruitment marketing content you share with candidates, a photo lets candidates put themselves in the shoes of someone who works at your organization. They

The Best Diversity and Inclusion Videos

Reading Time: 7 minutes “Diversity is being invited to the party, inclusion is being asked to dance.” Oft-used in the diversity and inclusion space, this distinction between representation and true acceptance is a great bar to measure our recruitment marketing content against, too. For that same reason you need

One Technologies

Reading Time: 4 minutes When I was first introduced to the team at One Technologies (OT) in spring 2017, I knew they were a special bunch. Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers