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Author: Bernadette

Brand your business unit using Team Storytelling

Brand your business unit using Team Storytelling

Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

The Best Diversity and Inclusion Content

The Best Diversity and Inclusion Content

Reading Time: 7 minutes “Diversity is being invited to the party, inclusion is being asked to dance.” Oft-used in the diversity and inclusion space, this distinction between representation and true acceptance is a great bar to measure our recruitment marketing content against, too. For that same reason you need

One Technologies

One Technologies

Reading Time: 4 minutes When I was first introduced to the team at One Technologies (OT) in spring 2017, I knew they were a special bunch. Prior to our film day, their director of content put so much care into our shoot, even sending photos of all the storytellers

Words to Describe Company Culture: Work Hard Play Hard

Words to Describe Company Culture: Work Hard Play Hard

Reading Time: 6 minutes Over the course of our projects, we have interviewed hundreds of team members across a diverse array of industries, company sizes, and cultures. Despite the many unique differences throughout companies, we’ve found how people describe their workplace is actually often pretty similar — and that

Repurposing Content and Making the Most of your Employee Stories

Repurposing Content and Making the Most of your Employee Stories

Reading Time: 7 minutes So, you’ve uncovered some great team member stories from within your organization to be used for your next employer branding campaign, now what? These stories don’t have to be ‘one and done.’ By their very nature, stories can be repurposed within different contexts. Think of

Stories from the Team: Redefining Workplace Flexibility

Stories from the Team: Redefining Workplace Flexibility

Reading Time: 5 minutes A close friend of mine recently recounted a conversation she had had around workplace flexibility. Her colleague, who is a mother of two, said to her: “For you young professionals, it seems like work is always expected to be your number one priority. Everyone is

My Day in The Life of a Recruiter

My Day in The Life of a Recruiter

Reading Time: 7 minutes As a new grad working in the employer branding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and

Share stories, go places

Share stories, go places

Reading Time: 4 minutes For anyone who has traveled for work, you know that you rarely have the time to truly see and visit the places you are working in. So for every deep-dish pizza suggestion I receive prior to Chicago trips, scenic hike recommendations in New England, and