Reading Time: 3 minutes It’s not a secret that Super Bowl Sunday is one of the biggest marketing days of the year (a 30-second ad slot this year was a “bargain” at $5 million). Companies utilize the 100 million+ viewers to (hopefully) build brand equity — and according to
Reading Time: 8 minutes For the average consumer, companies in the airline industry are essentially interchangeable. We want to get from point A to point B at the most convenient time and at the lowest rate. Flights are merely the means to our end destination, nothing more to it.