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Author: Bernadette

Brand your business unit using Team Storytelling

Reading Time: 5 minutes This post is part of our series on team storytelling. Job candidates care an awful lot about their possible future team. But even within the same organization, teams vary (sometimes widely) from one to the next. The most effective talent branding efforts use team member

Yeah, I Said It: Your Diversity Content Isn’t Working

Reading Time: < 1 minutes How does your Diversity and Inclusion content make your candidates feel? Our own Bernadette Launi challenges DisruptHR attendees to face the facts: their diversity content isn’t working. Watch the full five minute presentation below to see why you need to be creating inclusion, not diversity

Lean into Change: Transform 2019 in Review

Reading Time: 6 minutes At Smashfly’s Transform conference in Boston, keynote speaker Erik Qualman told a personal story from his early days as an author trying to establish his brand: For a photo shoot for one of his books, his team had the idea that he should wear Clark

We’re in this Together: EBrandCon 2019 in Review

Reading Time: 7 minutes A few sessions into EBrand’s 2019 conference, we noticed a pattern. Each time emcee Audra Knight introduced a speaker, she shared something she had in common with him or her. For some this came from similar experiences as parents; with others, such as Amgen’s John

repurposing content

Repurposing Content and Making the Most of your Employee Stories

Reading Time: 7 minutes So, you’ve uncovered some great team member stories from within your organization to be used for your next recruitment marketing campaign, now what? These stories don’t have to be ‘one and done.’ By their very nature, stories can be repurposed within different contexts. Think of

workplace flexibility

Stories from the Team: Redefining Workplace Flexibility

Reading Time: 5 minutes A close friend of mine recently recounted a conversation she had had around workplace flexibility. Her colleague, who is a mother of two, said to her: “For you young professionals, it seems like work is always expected to be your number one priority. Everyone is

My Day in The Life of a Recruiter

Reading Time: 7 minutes As a new grad working in the employer branding industry, I can break my journey thus far into three stages. The first I fondly entitle, “Learning About What the Heck I’m Supposed to be Doing,” which consisted of a crash course on Stories Inc. and

Share stories, go places

Reading Time: 4 minutes For anyone who has traveled for work, you know that you rarely have the time to truly see and visit the places you are working in. So for every deep-dish pizza suggestion I receive prior to Chicago trips, scenic hike recommendations in New England, and

How Employer Branding Has Ruined My Life for the Better

Reading Time: 8 minutes Something I’ve realized in the past few weeks: working in employer branding has systematically ruined my consumer experience (exaggeration alert — while I was studying marketing in school I also used to say that marketing had ruined my ability to watch commercials in peace. In