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BAE Systems, Inc.

BAE Systems, Inc. launches a new career site powered by employee stories

After investing in a new employer brand and career site, BAE Systems, Inc. wanted employee stories front and center in their candidate experience.

filmed interview days
employee storytellers
videos created

BAE Systems, Inc. delivers products and services for air, land, space and naval forces.

BAE Systems, Inc. and its 40,000+ team members have served our nation’s armed forces for more than 20 years. Three sectors—electronic systems, intelligence and security, and platforms and services—provide expert solutions to complex problems. 
The team members at BAE Systems, Inc. are pioneering inventions to defend national security and protect men and women in uniform.

With an aging workforce and increasingly competitive demand for tech talent, BAE Systems, Inc. needed to invest in its employer brand to better communicate their innovative culture.

With a new employer brand in place, BAE Systems, Inc. turned its attention to relaunching its career site. Because the new career site created a personalized experience for candidates, their content stack needed to range from universal culture content to specific career content to unique points of interest.

To reflect the employee experience across a variety of roles and locations, the Stories team spent six days filming across three BAE Systems, Inc. locations.

In interviews with 56 storytellers across all three sectors, the Stories team uncovered unique experiences around three themes:


  • Innovation. Demonstrating the innovative projects that exist at BAE Systems Inc. that rival those of other more known tech companies. 
  • Purpose. How their work directly impacts the soldiers on the frontlines. 
  • Opportunity. The ways team members are challenged to grow their skills and their careers.

To meet the needs of a personalized career site experience, content was created around universal themes, the impact of work across the sectors, and spotlighting a subset of employees.
The BAE Systems, Inc. team received a content library including:


  • Hundreds of employee and environmental photos 
  • Three sector-specific videos
  • Two culture videos including a video around mission titled, What Really Matters
  • Eight compilation videos around themes like engineering opportunities, flexible work, collaboration, and veterans
  • Five employee spotlights 

Watch one of the BAE Systems, Inc. culture videos here.

BAE Systems, Inc. successfully launched a career site fueled by employee stories.

The BAE Systems, Inc. careers site officially launched with tons of photos and videos from the project. The wide variety of employee stories and videos allowed for personalizing the career site experience for candidates and for repurposing in other ways.
Explore the content

Watch more of the videos on our YouTube channel.