In our Dell Technologies case study, we share Stories Inc.’s work to capture culture reflecting the employee experience both globally and regionally.
Dell Technologies is a global technology company with over 150,000 employees across 180 locations. Although Dell started with computers, it didn’t stop there. Today, Dell is helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era.
Now, Dell Technologies is a worldwide leader in digital transformation and in building inclusive cultures. Stories Inc. has been working with Dell for years to create recruitment marketing content campaigns that attract women in tech, veterans, and interns.
Dell Technologies Global Company Culture Program
Dell Technologies partnered with Stories Inc. to capture culture that reflected the employee experience at both the global and regional level. Once again, their employer brand team knew that a story-based and employee-driven methodology would be the best way to show the employee experience throughout the world.
Together, Dell and Stories Inc. set out to uncover compelling employee stories that brought culture to life at both the global and local level. Dell Technologies identified employees who were thriving in nine locations around the world. Then, Stories Inc. scheduled, prepared lightly, and interviewed over 60 storytellers. We uncovered hundreds of stories that illustrated the Dell Technologies values and employee experience.
Then, Stories Inc. delivered a content library for all recruitment marketing stakeholders to use. This content builds and fills candidate-facing channels with engaging and relevant employee stories. Content is searchable by topic, location, talent category, candidate-facing channel, and more.
Global, local and glocal culture
Gathering important stories from all over the world, across offices, races, ages, tenures, and positions, allowed Dell and Stories Inc. to “zoom out” and see the big picture.
Regardless of where in the world someone worked, there were consistencies in experience. Themes emerged around flexibility, diversity, inclusion and belonging, and more. As a result, the Stories team created a library of content that brought to life their universal culture, which all stakeholders at Dell could use to talk about their employee experience globally.
We learned so much, that we could write a book. So we did! Get more detailed insights by downloading the case study below.
Get the full case study
See the content we created for Dell Technologies and learn about the detailed, global program in the Dell Technologies case study ebook.