Reading Time: 4 minutes Why use employee stories in your recruitment marketing content? Simple: It’s the most effective recruitment marketing content there is. Here’s why: 1. Stories give real insight. Your audience is active and passive candidates. Give these people what they want: insight into your culture. The only
Reading Time: 5 minutes Creating recruitment marketing and employer branding videos that feature several employee perspectives is more important today than ever. Yes, your company culture video is experiencing a renaissance. Here’s why. The reliable “company culture video” is an important cornerstone of your recruitment marketing content stack. Its
Reading Time: 2 minutes If mission is your ‘why,’ core values are your ‘how.’ These fundamental beliefs guide company standards and team member behavior. Core values drive both big picture decisions, and everyday interactions. This guide to Communicating Core Values to Candidates will teach you how to best convey
Reading Time: 6 minutes An organization’s core values only have power when – and to the extent that – the humans in and around the organization feel a connection to them. When human values and organizational values overlap for employees, that’s when they are truly connected to their workplace.
Reading Time: 5 minutes The best company culture videos really capture the employee experience. Company culture videos give real insight to candidates actively considering you as an employer. When you are honest about what it’s like to work at your company, candidates can make better, more informed career decisions.
Reading Time: 4 minutes Candidates are looking for the real deal about your workplace culture. You want to give it to them, by being as real as possible. So, you’re going to solicit true stories from a variety of people. Then, you’ll create a picture of the employee experience
Reading Time: 14 minutes Since acquiring their first hotel over 70 years ago, the family-owned Loews Hotels & Co has maintained a strong presence in the high-end luxury hotel market. But in 2016, Loews’ leadership realized that having a stellar consumer reputation wasn’t enough. They knew the team member