Matt, a business development intern, set an ambitious goal for how many meetings he’d be able to set up each month…and he achieved it!

But, in bringing the quantity of sales leads to the next level for Stories Inc., Matt didn’t sacrifice the quality and level of detail of his correspondences with prospects. In fact, on one day alone—on a business trip—two separate individuals that Lauryn and Scott met with commented on how impressed they were by the level of detail that Matt put in his emails to them.