Give culture clarity and improve candidate experience with hiring manager videos. 

Top candidates may be scrolling right past your text-heavy job descriptions. They’re not applying because your content doesn’t provide them with real insight or get them excited. You need to show them what it’s like to work at your company and who they could work with.

Answer candidates’ most burning questions 

Two big questions every candidate has are, “Will I fit in with my new team?” and “What will my manager be like?” A real employee story from the hiring manager can stop the scroll. Provide candidates with a firsthand account of who their manager is. This gives them exactly what they’re looking for.

Hiring manager videos that share authentic stories get applications.

• 72 percent of hiring managers believe they provide clear job descriptions. Yet, 36 percent of candidates find most job descriptions fail to give insight into the role or culture. (HR Dive)
• Candidates find employee voices, including hiring managers’, three times more credible than the CEO’s when it comes to talking about working conditions in that company. (Glassdoor)
• 58 percent of candidates who are leaving their current jobs due to culture cite their managers as the reason. (SHRM)

Hiring manager videos give candidates immediate answers, thus immediately improving the candidate experience.

Hiring manager stories communicate culture 

The most compelling content hiring managers can share with prospective team members are real stories about their experiences, and how they shaped them into the leader they are today. Stories show candidates what it’s really like to work at a company, and are more interesting, believable and memorable than non-stories-based content.

For instance, someone interested in joining the primary care team at Ochsner Health System would personally benefit from hearing the stories captured in this video. It includes perspectives from their possible immediate supervisor, as well as her supervisor, on ways Ochsner cultivates leadership. These personal stories and firsthand examples powerfully prove a culture with leadership opportunities and support.

Stories from hiring managers also make prospective bosses accessible and approachable for candidates. In this example, the leader of AstraZeneca’s U.S. Cardiovascular Metabolism team gets vulnerable with her story of a time she sought an internal promotion and experienced imposter syndrome. She shares how her manager saw something in her that she didn’t see herself, and she now aspires to share that vision and inspiration with those she leads today.

Spotlight your hiring managers 

Hiring manager videos are also Employee Spotlights. They recognize and humanize the leader, while also improving the candidate experience. By capturing stories from the managers of key positions, you’ll create recruitment marketing content that will set you apart in the sea of vague and generic text.

One interview with a hiring manager will produce great stories you can optimize per candidate channel, so it’s not just a one-and-done profile piece. These stories are compelling content for job descriptions, career sites, talent nurture emails, social recruiting, and more.

And, those stories can also be repurposed as employee engagement content, too.

Get started capturing hiring manager stories 

Want to learn more about our Employee Spotlight bundle or how to get started capturing hiring manager stories that convert candidates?

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