The Best Day in the Life Videos
Sometimes better than a job description, a Day in the Life video uses employee stories to communicate on the job reality and convert candidates.
A Day in the Life Video (DITL) is a must-have in your employee storytelling content library to attract top talent.
Candidates want to know two things, immediately. First, they want to learn about your overall culture. Second, they want to see what it’s like to do the job at your company. Therefore, the better you illustrate those dual realities, the better you influence candidates to take an action. “Day in the life” employee stories are important to achieving a realistic picture and therefore improve quality of hire and retention.
Additionally, when you provide a clear picture of the day-to-day employee experience, you’ve set the right expectation for candidates once they join your team. And, when you faithfully represent your real culture, you avoid dramatic turnover and increase retention. What your candidates see is what they get once they join.
And, if they like what they see, candidates can see themselves on the team. They’ll opt-in to a reality that draws them in.
The Knot: Level up your content with creative elements
Most Day in the Life videos are boring and predictable. They lack real stories and thoughtful creative elements. Yes, showing reality is critical. But, make the most of your DITL content by adding thoughtful creative elements throughout. Here’s one of our favorites from The Knot Worldwide.
Great Clips: Show the full reality of the role
An effective Day in the Life Video gives candidates a realistic insight into the role. This story from Great Clips® Salons shows how as a general manager, Hannah has to balance staying organized and traveling amongst her 11 locally owned salons to manage and upskill her stylists. And by showing Hannah at home, in her car, and at one of her salons, candidates get insight into a hybrid work experience.
Pfizer: Highlight how team members find purpose
Maggie provides her perspective on working as an engineer at Pfizer. She shares details of the role and a story of how her team pulled together when a critical need arose. Additionally, Maggie’s story connects to their team value proposition. Real employee stories that show how team members connect their personal purpose to the team and organizational purpose allow top candidates to make those connections, too.
Activision Blizzard: Show how collaboration happens
In this video featuring an Activision Blizzard engineer working within the popular franchise, World of Warcraft, Elsbeth walks through how she collaborated with designers, localization, and audio teams to build a new process that ultimately improves the player experience.
Bonus: in addition to showing great insight into the engineering role, this video also connects back to one of Activision Blizzard’s core values, “Think Player First.”
BAE Systems, Inc: Connect team contributions to the greater company mission
This video is a composite of stories from members of the ship building skilled trades team at BAE Systems. There are beautiful visuals of the shipyard, explanations of the employees’ roles and their career path to BAE. Most significantly, the employees share how their roles connect to organizational mission and purpose, and the impact that connection has on culture.
Ochsner Health System: Show physicians’ daily interactions with patients
These Ochsner Health System physicians shared some of the most important aspects of their work days: their time spent with patients and focusing on patient care. These stories link the meaning they find in their profession directly with their daily experiences at this particular hospital.
Common thread: leader and employee stories
All these examples have employee and leader stories in common. That’s critical to any piece of content you’re creating about the employee experience. When both on-the-job and company culture realities are supported by stories, candidates receive the best picture of what it’s like to be a member of your team.
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