Get a jump on your 2025 content strategy by conducting a culture content audit. Scroll to the bottom to download our guide, featuring an interactive worksheet.

In the fast-paced world of content marketing, staying competitive requires more than just creating and publishing new content — it involves regularly assessing and refining what already exists.

In fact, according to SEMrush, 59% of successful content marketers reported conducting content audits two or more times per year in 2023. This recurring practice has become a cornerstone for ensuring that content strategies remain aligned with evolving audience needs and business goals.

Conducting a Culture Content Audit

For employer brand content creators, regular culture content audits will help maximize the value of existing content and identify opportunities to refine and improve current messaging to maximize engagement with the audiences you care about most: candidates and team members.

This ebook will walk you through a step-by-step process for auditing your culture content library. Whether this is your first audit or you’re looking for ways to refine your current process, the strategies outlined here will help you repurpose, refresh, reimagine, and create your way to a high-performing 2025 content library.

Here’s what’s inside:

• Defining what culture content is, featuring real examples
• Tips for organizing your culture content library and audit
• How to decide which content to keep, toss, refresh, and create to maximize impact
• Interactive resources to help you get started

Download Stories Inc.’s Culture Content Audit and Planning Guide