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Employer Branding Is (Also) an Inside Job: 5 ways to use stories to support employee retention and productivity

Employer Branding Is (Also) an Inside Job: 5 ways to use stories to support employee retention and productivity

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Reading Time: 5 minutesThis post was written in collaboration with Pamela Kaye, an internal communications expert and Founder of PK Communications. Fun fact: Pam also was a Stories Inc. intern from 2014-2015! A hill I’ll die on: Employees should be treated at the same level as the customer

That’s great in practice, but how does it work in theory?: A brief overview of management vs. systems approaches

That’s great in practice, but how does it work in theory?: A brief overview of management vs. systems approaches

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Reading Time: 4 minutesHi all, Pam here! I’m your friendly neighborhood Stories Incorporated communications intern this summer! I’m in the middle of my master’s degree at Georgetown — the program is called Communication, Culture, and Technology, and I learned a ton my first year that I’d love to

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A corporate history in the making

A corporate history in the making

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Reading Time: 2 minutes  Stories Inc. helps companies share their corporate history story through the creation of beautiful, interactive, multimedia content. At Stories Inc., we are all about documenting the stories of businesses, institutions, and organizations. We feel that a company’s journey and its corporate history tell a

Why Humans Love Origin Stories

Why Humans Love Origin Stories

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Reading Time: 2 minutesIt turns out that our brains are wired to love consuming stories. Interestingly, origin stories or creation myths—whether about a superhero or a business—have additional ingredients that make them particularly engaging to humans. 1) A Cause for an Already-Known Effect According to Leo Widrich, co-founder