Reading Time: 4 minutesThe business world’s reputation is still reeling from the excessive greed that drove the economy into the Great Recession of 2008. Fortunately, though, there’s some hope, and it comes in the form of companies that place their mission above profit. For these companies, it just

Reading Time: 4 minutesThis is a guest post by Jamie Nichol of CultureIQ. Any company can email out their core values and post them on their website. That’s the easy part. What is harder, less common, and far more important, is having values that actually mean something to

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Reading Time: 4 minutesAt Stories Inc, we talk about company values all the time. We link major company decisions to our values and use them to guide our actions. Everyone on the team is welcome (and in fact encouraged) to take our core values to heart, or to

Reading Time: 3 minutesWith increases in internet speeds and accessibility to high quality video equipment over the last several years, video has become a popular medium for online storytelling, especially in recruitment marketing. At Stories Inc., we’re big fans of video and we do a great job with

Reading Time: 4 minutesTwo years ago, Pam, a then-communications intern at Stories, blogged about what it’s like to work here. I figured two years later, it might help some potential Stories Inc-ers if I shared my story. In a way, a conference I attended last week inspired this

Reading Time: 5 minutesThis is a guest post courtesy of Jamie Nichol of CultureIQ. As a simple definition, your employer brand is how people view working at your company. But my favorite way to explain the concept is that it is the reaction when someone says I work

Reading Time: 3 minutesSticky notes for values Before you can begin to evaluate for core values in a job candidate, a company needs to actually have values and purpose. Startups often hold the unique power to meld and mesh their values as the culture evolves; for larger companies,

Reading Time: 5 minutesBy Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted

Reading Time: 3 minutesIt’s not a secret that Super Bowl Sunday is one of the biggest marketing days of the year (a 30-second ad slot this year was a “bargain” at $5 million). Companies utilize the 100 million+ viewers to (hopefully) build brand equity — and according to

Reading Time: 6 minutesThis post was originally published on the SmashFly Technologies Blog. Whether you’re hiring a new class of summer interns, increasing your sales force by 20% every quarter or recruiting call center professionals all year, hiring a high volume of people for one type of position

Reading Time: 8 minutesSomething I’ve realized in the past few weeks: working in employer branding has systematically ruined my consumer experience (exaggeration alert — while I was studying marketing in school I also used to say that marketing had ruined my ability to watch commercials in peace. In