Reading Time: 3 minutesLast week, I advised on the right way to ask about company culture. It takes the right question and the right answer—one that tells a story about the company that is truly unique to them. So here’s something that happened to us that doesn’t happen

Reading Time: 3 minutesWith increases in internet speeds and accessibility to high quality video equipment over the last several years, video has become a popular medium for online storytelling, especially in recruitment marketing. At Stories Inc., we’re big fans of video and we do a great job with

Reading Time: 4 minutesTwo years ago, Pam, a then-communications intern at Stories, blogged about what it’s like to work here. I figured two years later, it might help some potential Stories Inc-ers if I shared my story. In a way, a conference I attended last week inspired this

Reading Time: 5 minutesThis is a guest post courtesy of Jamie Nichol of CultureIQ. As a simple definition, your employer brand is how people view working at your company. But my favorite way to explain the concept is that it is the reaction when someone says I work

Reading Time: 3 minutesSticky notes for values Before you can begin to evaluate for core values in a job candidate, a company needs to actually have values and purpose. Startups often hold the unique power to meld and mesh their values as the culture evolves; for larger companies,

Reading Time: 5 minutesBy Andie Schilstra The Coolest Cooler: a 21st century cooler that actually is cooler. This cooler is one of my favorite Kickstarter projects. It is one of the most backed projects on the site, making it a really popular idea that thousands of people wanted

Reading Time: 3 minutesIt’s not a secret that Super Bowl Sunday is one of the biggest marketing days of the year (a 30-second ad slot this year was a “bargain” at $5 million). Companies utilize the 100 million+ viewers to (hopefully) build brand equity — and according to

Reading Time: 6 minutesThis post was originally published on the SmashFly Technologies Blog. Whether you’re hiring a new class of summer interns, increasing your sales force by 20% every quarter or recruiting call center professionals all year, hiring a high volume of people for one type of position

Reading Time: 8 minutesSomething I’ve realized in the past few weeks: working in employer branding has systematically ruined my consumer experience (exaggeration alert — while I was studying marketing in school I also used to say that marketing had ruined my ability to watch commercials in peace. In

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. A few years ago I read 90% of employees make their decision to stay long-term at a company within the first six months. This really stuck with me. As a (former) talent acquisition manager, our team considered tenure/turnover an important

Reading Time: 4 minutesThis post originally appeared on SRSC’s blog. When my partner Scott and I first started our company Stories Inc, we focused on linear storytelling and organizational history. A progressive People person we pitched said, “We tried that. We created a really expensive book about our

Reading Time: 4 minutesFor anyone who has traveled for work, you know that you rarely have the time to truly see and visit the places you are working in. So for every deep-dish pizza suggestion I receive prior to Chicago trips, scenic hike recommendations in New England, and