Reading Time: 3 minutesThis 2021 Story of the Year is a leadership story that gets real. It shows that great leadership creates great leaders, and deconstructs imposter syndrome. This type of story works overtime: It reinforces your commitment to developing great leaders, while communicating it to candidates, too.
Reading Time: 6 minutesYour marketing department is slammed. But, YOU can create great recruitment marketing without your marketing department. Develop awesome visual content featuring real employees, and your talent acquisition, employer branding and recruitment marketing expertise. Here are some tips that will wow your audiences (and your marketing colleagues!).
Reading Time: 6 minutesWhy an unlimited vacation policy doesn’t work, and how progressive companies are implementing this alternative that give employees real, quality time off. First, we were on a hamster wheel of busyness. Then, the pandemic rocked and ruined our lives. And now, we’re languishing and recovering
Reading Time: 9 minutesThis has been a year packed with change. It required us all to revisit our fundamentals … or reinvent ourselves completely. TA Week — EBrandCon, SRSC, and Talent Sourcing Strategies — virtually brought together industry leaders from around the world for five info-packed days to
Reading Time: 8 minutesHere’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding
Reading Time: 4 minutesEmployee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 2 minutesJust as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 2 minutesWe are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts
Reading Time: 6 minutesWe worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutesWe break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutesScott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 4 minutesStories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on