Reading Time: 9 minutes This has been a year packed with change. It required us all to revisit our fundamentals … or reinvent ourselves completely. TA Week — EBrandCon, SRSC, and Talent Sourcing Strategies — virtually brought together industry leaders from around the world for five info-packed days to
Reading Time: 8 minutes Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Employer branding
Reading Time: 4 minutes Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. It’s critical for your company leadership to understand how talent
Reading Time: 2 minutes Just as you’re welcoming this year’s intern class for the summer, some jerk goes and tells you to start thinking about recruiting next year’s class. I am that jerk. We know real stories from people that work at our organizations are the best recruitment marketing
Reading Time: 2 minutes We are experts at getting stories that communicate workplace culture. If recruitment marketing, employer branding and talent acquisition professionals can more accurately describe their employee experience, talent can make better career choices, and as a result our collective work experiences improve. (Oh, and this impacts
Reading Time: 6 minutes We worked with a team of scientists at AstraZeneca who Photoshopped their faces onto a mock landing page to see what marketing their team would be like. They were really excited to get branding! That’s the type of joyful motivation you want from your storytellers
Reading Time: 7 minutes We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. What investment increases employer brand awareness, helps define your culture and unique value proposition, targets specific talent, and gets your leadership
Reading Time: 4 minutes Scott Thompson, co-founder of Stories Inc., invites us to see that our employee stories are content assets. Creating something with lasting value from scratch can be difficult, whether it’s a piece of art, a book, a film, or, yes, even a piece of employer brand
Reading Time: 4 minutes Stories Inc. co-founder Scott Thompson explains why non-cookie-cutter mission statements and culture content help candidates self-select into or out of your unique company mission. I heard a podcast interview with Matt Mullenweg, CEO of Automattic and creator of WordPress, and I loved his take on
Reading Time: 3 minutes No matter how hard you try, you just can’t figure out how to get your current team members to write Glassdoor reviews for your company. Which means that the reviews that are up there tend to be weighted more toward people who have left the
Reading Time: 5 minutes Stitch Fix’s early focus on creating value for all stakeholders, especially its vendor partners, benefitted Stitch Fix in a very tangible way when the pandemic hit. For CEO Katrina Lake, it’s one of many examples that validates her belief that stakeholder value is shareholder value.
Reading Time: 8 minutes Amidst all the uncertainty and anxiety the COVID-19 crisis has brought to our world, these companies took actions that support their corporate values. Here are companies living their values during COVID-19. How companies care for their people during a crisis is a true test. Indeed,